CRM Executive

What is Flagstone?

Flagstone is many things. An online savings platform, reinventing how individuals, businesses, and charities manage, protect, and grow their cash. A diverse group of people, bound by a collaborative spirit, and shared purpose. And lastly, a thriving, profitable business – where smart people do their best work.

Each definition shares a common thread: our unique culture. It’s our pride and joy. And our competitive advantage.

A feel for our culture

To revolutionise the savings market, we need to be at our best. But high performance takes more than talent – it takes a culture of kindness, respect, and growth.

That’s why we’re building a diverse, inclusive community, where your voice is heard and valued. Where, with close support and room to develop, you can surpass even your own expectations. And be rewarded for it.

We may not change the world, but we can change the world of financial technology. And all it takes is a winning mix of drive, talent, and empathy. Our culture celebrates all three.

But enough about us. Let’s talk about you.

Does this sound like you?

We’re looking for a CRM Executive who has experience of email marketing, including best practice techniques of lead generation to drive acquisition, long-term engagement and retention. Reporting to the Senior CRM Manager, this role will sit in the Digital & CRM Marketing Team and see you be responsible for the management, set up, development and delivery of email campaigns across all stages of the funnel, both triggered based automations and broadcast campaigns which drive engagement, action and commercial outcomes  

As a key member of the team, you’ll proactively collaborate closely with cross functional stakeholders to ensure all campaigns are planned, design and executed to a high stand in line with timings, compliance and GDPR. Your work will be instrumental in driving growth within the consumer audience, enhancing customer engagement and contributing to the ongoing evolution of our consumer marketing strategy.  

What you’ll do:

• Creation, scheduling, and AB Testing of all marketing and CRM emails (both newsletters and solus campaigns) to clients (B2C) and wealth advisers (B2B) ensuring all are GDPR compliant  
• Manage and maintain the email marketing calendar and communicating upcoming activity with stakeholders 
• Contributing to and executing the CRM email test plan  
• Support the CRM Manager and Senior CRM Manager with customer communication strategies (email and push) 
• Support the wider marketing team with the development and implementation of customer email journeys; working closely with the CRM Marketing team execute and optimise them  
• Create a plan for growing the email database across both clients and wealth advisers 
• Maintain the email briefing process and ensuring adherence to relevant QA, sign off and schedules 
• Produce regular reports on email campaign performance, metrics and insights to the marketing team and wider business 
• Ongoing Collaboration across Marketing, Customer Support, Sales and Product to ensure seamless campaign execution and a consistent customer experience. 
• Act as a subject matter expert for email marketing tools (Marketing Cloud) and optimise their effectiveness when combined with SalesForce and other related products  
• Monitoring and maintaining awareness of competitor email campaigns

What you’ll bring:

• 1- 2 years of experience in CRM and email marketing with a strong focus on customer acquisition, activation and retention. 
• Excellent communicator, proactive and collaborative and able to juggle multiple priorities  
• Hands on experience with marketing automation or email systems (Salesforce Marketing Cloud preferred). 
• Designing and building emails using HTML email template editors or Marketing Cloud content blocks 
• Working knowledge of AB Testing email campaigns and optimising content to drive improvement.  
• Reporting on the performance of email engagement and conversion metrics  
• Working knowledge of GDPR and considerations for marketing communications 
• Excellent Stakeholder management 

How we reward you:

At Flagstone, the benefits extend beyond false gifts like “fruit and snacks”. Instead, we invest in your health, wealth, and professional development. Here’s a selection of our benefits:

• Hybrid working - Spend at least 1 day a week with your team in our collaborative London office
• Competitive bonus scheme - designed to reward and recognise high performance
• Flexible benefits budget - a pot to fund meaningful benefits for you, whether it's hormone or fertility testing, cancer screening, neuro-diversity coaching or something that matters for you.
• A range of salary sacrifice options to help you make tax efficient savings on electric cars, nursery schemes, home and tech goods.
• Around the World scheme - 3 months work from anywhere scheme
• Mental wellbeing support – Access therapy and mental health sessions through Spill
• Learning and development – £1,000 personal development budget to help you grow in your role.
• Private health care - Enjoy all the benefits AXA has to offer, including reduced gym memberships and medical history disregarded
• Medical cash plan - To help you with the costs of dental and optical expenses
• Life insurance and Income Protection- four times your annual salary for peace of mind
• Matched pension contributions up to 5%
• 25 days holiday - plus bank holidays, well-being days and volunteering days
• Enhanced Parental Leave – enhanced maternity, paternity and adoption pay.  

All are welcome.

At Flagstone, we’re assembling a diverse team that defies our industry’s norms. Think this role could suit you? We encourage you to apply, no matter your background.

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