Date: 24 Jun 2025
Location: Manchester Airport, GB
Company: MAG
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CAVU
Senior CRM Executive
Manchester / Hybrid
Permanent
Manchester / Hybrid
Permanent
What's the role:
The Senior CRM Executive role at CAVU is a fantastic opportunity to help shape and deliver our CRM marketing strategy across all our brands. Reporting into the CRM Lead and sitting within our central Customer Marketing function, you’ll be responsible for executing timely, relevant, and data-driven campaigns that drive customer engagement, increase retention, and deliver commercial revenue.
You’ll play a key role in growing our marketing database, expanding our pool of active customers, and maximising customer lifetime value (CLTV) through continuous testing, personalisation, and lifecycle marketing initiatives. From campaign planning and performance analysis to automated journey management and data-led segmentation, this is a brilliant role for someone passionate about CRM, digital marketing, and customer experience.
If you’re results-driven, customer-obsessed, and love getting hands-on with data and campaigns — we’d love to hear from you.
What's in it for you ?
You’ll be joining a collaborative, supportive marketing team with a real focus on customer-led innovation. It’s a chance to take ownership of CRM campaigns across multiple brands, see your work make a tangible commercial impact, and develop your skills in a dynamic, fast-paced environment.
You’ll work cross-functionally with Data Analysts, Digital Product, UX, Content, and Trade Teams — giving you exposure to a wide range of business areas and projects.
If you’re ready to take your CRM career to the next level within a business that’s passionate about delivering seamless, rewarding customer experiences — this is your opportunity.
About CAVU:
For airports, for partners, for people. We are CAVU.
Formed from the union of MAGO, MAG USA, and our network of direct-to-consumer brands — together we drive market-leading passenger spend for airports across the world.
From our revenue-accelerating single platform technology, Propel, through to our world-class hospitality venues including Hangar, 1903, and Escape Lounges — our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.
Our name is taken from the aviation meteorology term ‘Ceiling and Visibility Unlimited’, which designates perfect flying conditions. It’s more than a name — it’s our mindset.
Together, we can reach new heights. Together, we are CAVU.
About You:
Knowledge and Experience:
- Minimum 3 years’ experience in a B2C CRM or retention marketing role
- Strong understanding of CRM principles, lifecycle marketing, and personalisation tactics
- Proven track record of delivering high-performing CRM campaigns in a fast-paced environment
- Experience using email marketing platforms (ESPs)
- Familiarity with data compliance best practices
Experience working cross-functionally in a matrixed or omnichannel
Skills and Attitude:
- Strong analytical and problem-solving skills — comfortable interpreting data to optimise campaigns
- High attention to detail with a commitment to accuracy
- Effective time and project management skills, able to handle multiple priorities
- Excellent written and verbal communication skills
- Customer-obsessed, proactive, and results-driven
- A team player with a collaborative mindset and a solutions-focused, positive approach
Preferred but not essential
- Experience supporting A/B and multivariate testing programmes
- Experience managing automated lifecycle journeys
- A digital-first mindset with awareness of consumer behaviours across devices and channels
The Perks:
- 25 Days Holiday, with the option to buy up to 10 more, plus 4 flexible bank holidays
- 10% Company Pension
- Annual Bonus Scheme
- 2 Weeks Work From Anywhere
- MediCash Programme
- On-site Gym
- A host of flexible benefits & discounts
ED and I at CAVU
We’re an equal opportunities employer and we’re committed to building a diverse, inclusive workplace. We encourage applications from all backgrounds and experiences.
We also understand that some people might only apply when they meet every single requirement. If you’re reading this and don’t tick every box — we still want to hear from you.
If you need reasonable adjustments for the interview process, please contact us to request assistance.
Are you ready to reach new heights? Apply via the link.
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