Overview
Role Overview:
The Sales Manager will lead and develop the UK & Ireland sales team, ensuring that targets are met or exceeded while fostering strong customer relationships and identifying new growth opportunities. The role report to e UK&I Country Manager and other cross-functional teams to align sales initiatives with broader business goals and ensure operational excellence.
Responsibilities
Key Responsibilities:
- Sales Leadership:Lead, develop, and manage the UK & Ireland sales team to deliver on financial targets and strategic objectives across food retail, industrial, and service markets.
- Business Development:Identify and pursue new business opportunities, develop key accounts, and expand CCR’s footprint across relevant sectors.
- Team Development:Coach and support individual team members to maximize their performance and ensure capability building across the team.
- Customer Relationship Management:Build strong, long-term relationships with key customers and partners, ensuring customer satisfaction and loyalty.
- Strategy Execution:Translate the UK strategy into clear, actionable sales plans. Monitor market trends and competitor activities and provide strategic input to the Country Lead.
- Sales Forecasting & Reporting:Own sales planning, pipeline management, forecasting, and regular reporting on performance against targets.
- Cross-Functional Collaboration:Work closely with operations, service, marketing, and finance to ensure alignment and smooth execution of customer solutions and contracts.
Qualifications
Key Performance Indicators for the role:
- Achievement of annual sales revenue targets across food retail, industrial, and service segments
- Year-over-year sales growth (% increase)
- Gross margin performance by sector and customer group
- Value of new business opportunities added to pipeline monthly/quarterly
- Conversion rate from lead to closed deal (%)
- Number of new accounts acquired per quarter
- Customer retention rate (%)
- Customer satisfaction or Net Promoter Score (NPS)
- Frequency of key account reviews and strategic account plans in place
- Achievement of individual and team sales targets
- Sales team engagement and retention rate
- Completion of development plans and training milestones for team members
- Forecast accuracy (% variance between forecast and actual results)
- Timely and accurate submission of sales reports and forecasts
- Execution of strategic sales initiatives as defined in annual plan
- Progress on cross-functional projects or improvement initiatives
- Contribution to market share growth in key sectors
- CRM usage compliance and data quality
- Cycle time from lead to deal closure
- Internal process improvement initiatives led or contributed to
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