Description
Cellebrite’s (Nasdaq: CLBT) mission is to enable its customers to protect and save lives, accelerate justice, and preserve privacy in communities around the world. Cellebrite is a global leader in Digital Intelligence solutions for the public and private sectors, empowering organizations to master the complexities of legally sanctioned digital investigations by streamlining intelligence processes. Trusted by thousands of leading agencies and companies globally, Cellebrite’s Digital Intelligence platform and solutions transform how customers collect, review, analyze and manage investigative digital data in legally sanctioned investigations.
As the Senior Director of Growth Marketing, you will be at the forefront of accelerating Cellebrite's growth trajectory. In this key marketing leadership position, you will lead a growth marketing team comprised of digital marketing, customer marketing, account-based marketing and campaigns. You will spearhead innovative marketing strategies that will shift the organization from a focus on lead volume to account engagement and qualification while also increasing focus on customer acquisition, revenue growth, and retention leveraging both traditional and digital channels.
Key Responsibilities
- Strategic Leadership: Craft and execute comprehensive growth marketing plans, aligning them with the company’s overarching business goals.
- Account-Based Marketing (ABM): Drive targeted engagement with key accounts through personalized messaging aligned with their buying stages. Prioritize account engagement over lead volume by focusing on accounts actively in-market and ready to purchase.
- Digital Marketing Innovation: Oversee digital marketing budget and initiatives, including paid search, digital advertising, social media and content marketing.
- Demand Generation and Lead Conversion: Develop targeted marketing campaigns to generate demand, leads, and convert them into sustainable revenue streams.
- Customer Journey Optimization: Enhance the customer journey through personalized marketing, retention strategies, and lifecycle management.
- Brand Management: Uphold and evolve the company’s brand identity and values across all marketing efforts. Team Management and Development: Lead and mentor a diverse team of marketing professionals, fostering a culture of excellence, innovation, and continuous learning.
- Cross-Functional Collaboration: Work closely with sales, finance, product development, and other departments to ensure a unified approach to market penetration and customer experience.
- Data-Driven Insights: Utilize analytics and market research to guide strategies, assess performance, and adapt tactics.
- Budget Oversight: Manage the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
Requirements
- Bachelors in Marketing, Business, or related field.
- Extensive experience in digital growth marketing in a leadership role.
- Extensive ABM/ABX implementation experience using 6Sense or equivalent
- Demonstrated success in leading high-performing teams.
- Be highly data driven with data analytics experience
- Expertise in various marketing channels and analytics tools.
- Exceptional communication, strategic thinking, and problem-solving skills.
Cellebrite is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law