Senior Director, Brand Creative Strategy, CNBC

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Job Overview

You will lead the global Brand & Creative Strategy team, responsible for developing and packaging innovative advertising solutions for CNBC International.

CNBC is the number one business and financial news network on the planet.

Our mission is to help the influential and aspirational to make astute decisions to get ahead. CNBC International ensures no matter where you are, you can keep up to date with the latest breaking business and financial news.

With international headquarters in London and Singapore, we provide the perfect 24-hour global business briefing. From the start of trading in Asia, through the Closing Bell on Wall Street, our fast-paced, hard-hitting business coverage makes CNBC essential viewing for any senior business leader.

In addition to our global TV channel, available in more than 385 million homes worldwide, CNBC is also available on mobile, tablet and desktop. CNBC.com is the preeminent financial news source on the web, featuring an unprecedented amount of video, real-time market analysis, web-exclusive live video and analytical financial tools.

Based in London, this global role is crucial to CNBCI’s in-house Catalyst Agency and the wider CNBC Ad Sales department. There are several connected primary responsibilities:

• Lead the Brand and Creative Strategy unit, ensuring best practice processes and award-winning creative concepts to help grow our revenue.
• The group’s primary focus will be to drive revenue growth by delivering strategic, client-centric solutions that harness CNBC’s premium content, expansive network, and renowned IP, translating them into fully developed, client-facing proposals and presentations. 
• An operational and strategic function that delivers departmental and wider stakeholder management and direction as needed across areas such as partnerships, product monetisation, digital and other teams, working with the VP, ECD of Catalyst and other ad sales leaders in reviewing, determining and delivering on strategic goals, growth and opportunities.
• A key liaison with multiple stakeholders across various businesses and geographies
  • finding synergies, alignment and implementing processes and other integrations.
  • Identifying, building and prioritising innovative international products and opportunities.
• The role and the team under the role will champion industry-leading and award-winning creative excellence and original thinking. It will work closely with senior CNBC editorial stakeholders and leadership and the wider commercial teams, including product, events, data and the content studio to help bring the vision to life. 

KEY RESPONSIBILITIES

• Help define and deliver on the strategic direction for the Catalyst Agency and the wider sales unit.
• A leader that works with our ad sales teams, brands and our products – overseeing a Brand and Creative Strategy team that develops award-winning concepts and solutions for our clients and providing the support and guidance to help the team deliver to its objectives and develop their combined and individual skills.
• Working with the VP, ECD of Catalyst Agency, play a key role in strategic growth and opportunities, including integrating functions and processes across other company divisions.
• Responsible for implementing, reviewing and updating systems and processes across commercial and editorial teams, building relationships, identifying and acting on new opportunities that help drive revenue growth.
• Oversee multiple workstreams across branded content, digital campaigns and integrated marketing initiatives.
• Evolve client pitch and presentation process.
• Work as a conduit between sales and content on assessing best practice process and workflow
• Keep up-to-date with industry and technological advancements particularly in the digital advertising and experiential space, b2b and b2c events. In addition, maintain deep knowledge of:  

• Business news, CNBC’s coverage, and key regional newsmakers.

• CNBC’s programming and editorial calendar across platforms. 

• Media regulations across global markets (Ofcom/IMDA).  

• Competitor activity, client movements, and industry shifts. 

Qualifications

SKILLS AND EXPERIENCE

• Experienced in managing global, multi-located, multi-faceted teams.
• Content, operations and strategic background, preferably in the media/publications space
• Expertise in multiplatform content and storytelling solutions for global brands, including native advertising/branded content.
• Strong understanding of digital marketing, track record of leading strategic marketing advice and experience of campaign development.
• In-depth knowledge of latest trends in brand marketing and new technologies.
• Excellent, innovative and persuasive, written, verbal and visual communication skills.
• A collaborative, ‘can do’ approach that encourages co-operation between internal departments and our client relationships.
• Creativity and a passion for innovative problem solving.
• An ability to multi-task and thrive in a high-pressured and fun environment.
• A passion for the media production and publication/streaming space.

      REQUIREMENTS

• Willingness to travel as required and to work flexible hours when necessary
• Ability to work and live in the UK.

The responsibilities associated with this position are not limited to the above description and may be modified at any time by the Company.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.