Job Overview
Commercial hires are a vital and growing proportion of WTM’s income, supporting WTM to achieve its charitable objectives and secure the long term financial sustainability of the charity. We are seeking a commercially minded, driven individual who can bring a fresh perspective to maximising the profitability of the portfolio.
The post will be responsible for creating and delivering a strategy for hires which raises the profile of the venues and optimising their financial return, focussing principally on hiring out our unique venues for weddings, life events and other private hires, as well as product launches, trade fairs and conventions, corporate functions, charity fundraisers, community and school performances and filming opportunities.
The role will be required to undertake proactive sales and will be responsible for delivering against a significant financial target. The postholder will need to quickly build strong relationships to successfully deliver on growth targets.
Headline Duties, Tasks and Responsibilities
For a complete list, please see the job description on our website.
1. Maximising profit, achieving targets: Proactive Sales & Business Development
- Increase annual venue hire income by 40% by March 2027
2. Relationships & Client management
- Lead the team in fostering client relationships, building loyalty and maximising revenue, interacting with clients to learn about their needs and developing relationships to earn repeat and expanded business.
3. Promotion & Marketing
- Collaborate with the Director of Marketing & Sales to develop and implement a targeted marketing strategy for WTM's venue hire offer, ensuring campaigns align with the wider brand and organisational objectives.
4. Delivery
- Ensure that the Events & Conferencing team deliver an effective and efficient customer service, maintaining the highest standards.
5. Budgets, Contract Management and Reporting
- Protect WTM's financial interests at all times.
Essential Experience, Skills and Knowledge
- Significant experience of commercial venue hire with a track record of maximising profitability through events and conferencing and other associated income streams
- Business acumen.
- Financially astute with experience of effectively managing budgets and financial projections to ensure the best use of resources through prioritisation and planning.
- Proven people and communication skills and an ability to negotiate and persuade, both internally and with suppliers and other commercial partners, to deliver high returns.
- Experience of effective use and development of a CRM system to maximise sales.
- Understanding of exceptional customer care.
- Experience and understanding of relevant business licensing regulations including those relating to events and entertainment.
- A proven strong track record in using data to drive decision making.
- Experience in procurement and negotiating contracts.
- Ability to work at a conceptual level as well as hands on delivery.
Salary: £33,521 - £39,350 per annum (pro rata for part time)
Contract: 37 Hours full time permanent (30 hours also considered)
Holiday: 25 days per annum, plus all bank holidays in England per annum (with service based increases)
Job Types: Full-time, Part-time
Pay: £33,521.00-£39,350.00 per year
Benefits:
- Company pension
- Employee discount
- Free flu jabs
- Sick pay
Work Location: In person
