About Us
Club L London is not just a luxury fashion brand—we are a global tastemakers. We move fast, think big, and redefine the rules of fashion, creating high-impact moments that capture attention and set trends.
Our designs are bold, our vision is unstoppable, and our brand activations are anything but ordinary. As we continue to expand our global presence, we are looking for a Head of Brand to lead high-energy, viral, out-of-the-box activations across the globe, own the PR landscape, and drive our brand to new levels of international recognition.
You will work closely with the Head of Marketing and Brand Director to drive the group’s collective vision, positioning the brand at the forefront of accessible luxury.
The Role
This is a high-impact role for a strategic thinker who thrives on making headlines and creating cultural moments. You will lead all global brand activations, disruptive marketing campaigns, and viral experiences that position Club L London at the forefront of the industry. From executing major product launches and immersive IRL moments to driving global PR strategy and managing top-tier media relationships, this role is about breaking boundaries and ensuring Club L London dominates the conversation identifying unique and new opportunities first within the landscape.
Key Responsibilities
Brand Activation & Cultural Moments
- Develop and execute cutting-edge, localised, viral brand activations that drive conversation and demand attention across the globe.
- Create bold, innovative campaigns that disrupt the industry and elevate Club L London’s global presence.
- Oversee the planning and execution of immersive product launches, brand events, and experiential marketing initiatives that amplify the campaign roll outs
- Work cross-functionally to ensure seamless brand storytelling across all platforms.
Community Building & Consumer Loyalty
- Build a high-impact global Club L community that fosters loyalty, advocacy, and cultural relevance.
- Design consumer touchpoints that build confidence, drive emotional connection, and establish brand trust — from social content to campaign storytelling to customer experience.
- Launch brand initiatives and content that celebrate and empower our customer.
Global PR & Media Strategy
- Lead the international PR strategy with external PR agencies , ensuring Club L London is consistently in the spotlight.
- Manage and collaborate with external PR agencies to amplify brand messaging and secure top-tier media placements, trade press and more
- Cultivate and expand a global network of media contacts, influencers, stylists, and key industry players.
- Identify and capitalize on PR opportunities, cultural trends, and key media moments to drive brand relevance.
Celebrity & Influencer Engagement
- Strategize and execute global celebrity and stylist gifting programmes to secure premium placements and high-impact exposure and alignment with the brand vision
- Partner with top stylists and talent managers to ensure Club L London is seen on the most influential names in fashion and entertainment.
- Track, measure, and optimize PR and influencer strategies to maximize impact.
Events, Partnerships & Sponsorships
- Lead high-profile brand events, pop-ups, and global activations that drive cultural relevance in target territories
- Identify and secure strategic partnerships, sponsorships, and collaborations to expand brand influence and contribution to costs
- Negotiate and manage partnership agreements to drive brand positioning and deliver measurable ROI.
Project Management & Budget Control
- Oversee end-to-end project management for all brand activations, ensuring flawless execution and impact.
- Develop and manage budgets for all PR and brand activation activities, ensuring efficiency and maximum ROI.
- Analyse campaign success, providing insights and recommendations for future growth.
What We’re Looking For
- A visionary brand strategist with a track record of executing viral, high-impact activations.
- 3+ years of experience in similar role ideally in luxury fashion, beauty, or lifestyle.
- A powerful network across events and activations.
- Expert knowledge of PR, influencer marketing, and experiential activations.
- A fast-paced, high-energy mindset—you thrive in dynamic environments and know how to own the moment. An ideas person with a strong personality who leads by inspiration and can empower and build a capable team below.
- Strong project management and negotiation skills, with the ability to juggle multiple high-profile campaigns simultaneously.
- International experience with a growth mindset.
- Must be able to travel with flexibility
What's on offer?
- Bi-annual bonus scheme
- 25 days of annual leave (plus bank holidays)
- Extra day off for your birthday
- Flexible working hours around core hours of 10-4
- Cycle to work scheme
- 40% staff discount across Club L and Lavish Alice products
- Healthcare Cashplan
- Free onsite gym
- Enhanced pension contribution
- Enhance maternity and sick pay
- Free snacks, drinks & treats
- Social events
