About the role:
At NEXT, not only are we one of the UK’s largest fashion retailers, but we’re also one of the largest listed companies, full-stop. Selling our products and thousands of world-famous brands, both in-store and online UK and Internationally. What’s more, we’re growing. Fast. And it’s the kind of growth and investment that is exciting for everyone in our business.
The Product Content Lead is responsible for the efficient and accurate onboarding of new products to the company's online platforms. This role involves leading a UK and Offshore team, developing and optimising onboarding processes, incident management for live site or system issues and ensuring seamless integration of product information to drive sales and enhance the customer experience.
Product Content lead will drive and process commercial optimisation opportunities briefing down priorities to the Product Content assistants, working alongside them to process and optimise based on these opportunities and drive new optimisation discussions based on the data presented. These optimisation opportunities will be focused on SEO enhancements, actioning of updates from commercial testing to enhance onsite product copy and imagery updates, working with reporting to devise the workload based on commercial priorities.
Alongside item optimisation pre and post launch, the lead will be responsible for highlighting back to product teams, for their divisional area, items that are in stock/due in but are not in a fit state to launch, to push for a timely product launch aligned with stock and full optimisation of the products.
About you:
Team Leadership
Recruits, trains, line manages Product Content Assistants, sets goals, delegates tasks, and ensures workload distribution for both UK and Offshore teams.
Product Onboarding
Oversees the entire onboarding lifecycle from data checks to online publication, ensuring timely and accurate product information entry and data integrity.
Content Optimisation
Owns product titles, descriptions, SEO banner copy, attribution, and imagery, focusing on SEO, conversion rate optimisation, and incorporating AI and automation.
Commercial Focus
Drives and processes commercial optimisation opportunities based on data and reporting, assessing sales performance and onsite metrics.
Collaboration & Communication
Acts as a liaison between departments, collaborates with Trade, Studio, Product, and Development teams, and communicates team performance to senior management.
AI & Automation
Drives and identifies ways to use AI and automation in daily workload, off shore team workload and uses AI to implement opportunities for efficiencies.
You know Next, but did you know we’re a FTSE-100 retail company employing over 35,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 500 stores, plus the Next Online and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
