VP of GTM & Partnerships Marketing, Europe

About Crunchyroll

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a strategic, growth-minded leader to drive expansion across the UK, CEE, and broader European region. In this the high-impact role reporting to the VP of GTM & Planning, you'll build and execute go-to-market strategies and partnerships that fuel subscriber and revenue growth.

As the VP of GTM & Partnerships Marketing, Europe, you're curious, collaborative, and attuned to the region's media, business, and pop culture landscape. You'll serve as a key advisor to leadership and lead a passionate team focused on growing our fan base across Europe.

Core Responsibilities

• Lead go-to-market efforts across Europe, from Crunchyroll's owned platforms to important partnerships.
• Translate regional strategy into country-level plans across content, product, marketing, and partnerships.
• Shape mid- and long-term growth plans based on market insights, balancing focus and investment to maximize ROI.
• Manage media spend and funnel strategies, collaborating with Paid Media and Regional teams.
• Drive alignment across Business Development, Content, Product, Marketing, and Partnerships.
• Inform product and content strategies with local insights to meet audience needs.
• Guide local partnership efforts from both a marketing and GTM lens.
• Support major launches, campaigns, and strategic deals with telcos, retailers, and payment providers.
• Build and execute full-funnel campaign strategies, in close collaboration with Lifecycle, Content, and Regional Marketing teams.
• Manage top-of-funnel media investments and test campaigns to reach growth goals.
• Lead implementation of regional growth initiatives and ensure smooth execution.
• Build business cases, set KPIs, and measure the impact of regional growth activities.
• Report on performance and go-to-market efforts, identifying areas for improvement and opportunity.
• Use data and regional insights—like local holidays or market behavior—to optimize campaigns.
• Work with Strategy and Finance to shape subscriber targets and growth planning.
• Consolidate marketing performance across territories for a regional view.
• Organize and lead Europe's Regional Growth Summits.
• Be the go-to for Sony, third-party partnerships, and vendor GTM relationships in Europe.
• Lead and mentor a team of Partnership Marketers and Go-to-Market Strategists.

We are considering applicants available to work a hybrid schedule, with three days each week onsite at our London office.

About You

• 15+ years of experience in global roles across entertainment, tech, media, or gaming; experience with anime, OTT, or subscription models is a strong plus
• Experience with the European media and entertainment landscape, especially the "Big 5" (DE, FR, UK, IT, ES) and key emerging markets
• Established network of partners, vendors, and freelancers across Europe
• Strategic thinker with the experience to translate our vision into actionable plans
• Experience in digital media, including developing and closing complex, multi-faceted deals or partnerships
• Strong financial modeling, pitch deck creation, and business plan development skills
• Marketing experience supporting large-scale or complex partnership initiatives
• Previous experience in Partnerships or Business Development is a plus
• Success working in distributed, teams across time zones and cultures
• Fluency in English; knowledge of French or German is a plus
• Willingness to travel domestically and internationally and collaborate across U.S. time zones

About the Team

Crunchyroll's expansion is fueled by both domestic and growing international efforts. The GTM & Planning team collaborates with U.S.-based leadership and regional teams to develop go-to-market and partnership marketing plans that increase growth across Crunchyroll's owned and operated (O&O) platforms and high-profile third-party distribution partners.

Our mission: delight anime fans worldwide, expand our footprint, boost brand awareness, and make Crunchyroll synonymous with anime everywhere. The GTM & Planning team is an necessary part of the Growth & Planning performance marketing organization.

Why you will love working at Crunchyroll

In addition to getting to work with fun, passionate and inspired colleagues, you will also enjoy the following benefits and perks:

• Best-in class medical, dental, and vision private insurance healthcare coverage
• Access to counseling & mental health sessions 24/7 through our Employee Assistance Program (EAP)
• Employer 5% salary contribution into a DC Pension Plan
• Allowances for Gym & Wellness, Meals, Commuting
• Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store
• Professional Development
• Company's Paid Parental Leave
  • up to 22 weeks for birthing parents
  • up to 12 weeks for non-birthing parents
• Hybrid Work Schedule
• Paid Time Off
  • Flex Time Off
  • 5 Yasumi Days
  • Half-Day Fridays during the summer
  • Winter Break

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.

• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.

• Kaizen. We have a growth mindset committed to constant forward progress.

• Service. We serve our community with humility, enabling joy and belonging for others.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs

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