OVERVIEW:
Join us as a Senior Marketing Planning Manager to play a critical part in bridging digital and physical brand experiences, ensuring all customer touchpoints align to create a cohesive omnichannel ecosystem that drives business objectives, enhances engagement, and supports revenue growth.
We have an exciting opportunity to join our team on a 15-month Fixed-Term Contract as maternity cover.
Sitting within the Marketing Planning team, your focus will span campaign planning, retail & events marketing and marketing operations & optimisation. You’ll play a central role in building and delivering a strategically integrated cross-channel marketing calendar and seamless customer experience.
This role is for a someone who thrives in a fast-paced environment and knows how to get the best out of a team.
FIND THE GYMSHARK WAY
Gymshark has grown rapidly from humble beginnings in a Solihull garage to become a global leader in fitness retail. We now have operations and outlets all over the world and a value in excess of a billion dollars. In such a dynamic, respected, high-growth business, we can offer exciting careers with real opportunity to make your mark and achieve success as a team member and individual. From day one, our mentality has been ambitious, agile and disruptive. If you share the Gymshark mindset, join us for the ride – our growth will be your growth
WHAT YOU'LL BE DOING
As the Senior Marketing Planning Manager, you will lead a team responsible for developing, executing, and optimising marketing campaigns, retail store openings, and events. You will drive strategic planning, oversee execution, and ensure cross-functional alignment to maximise performance, enhance customer experience, and deliver impactful, data-driven results. Key responsibilities include:
Marketing Campaign Planning:
- Lead the development and execution of an integrated cross-channel marketing strategy that connects digital and in-person brand experiences, aligned to business goals and the go-to-market calendar.
- Collaborate with Brand Managers and cross-functional teams to plan and deliver hero new product drops, seasonal, and 'Top 30 product' campaigns, setting clear objectives, timelines, budgets, and audience strategies.
- Partner closely with Merchandising to shape and coordinate commercial activation plans, including key trading moments, sales events, and brand-building promotions.
- Use performance insights and customer data to assess campaign effectiveness, optimising plans to maximise engagement, impact, and customer lifetime value.
Retail & Events Marketing:
- Develop marketing playbooks for new store openings and post-launch periods, ensuring sustained engagement and strong performance beyond launch.
- Partner with cross-functional teams to integrate retail stores into the wider omnichannel experience, driving seamless connections between digital and physical touchpoints.
- Build scalable strategies to increase app downloads, boost in-store engagement, and maximise the impact of brand events, from attendance to post-event conversion.
- Work closely with Creative to streamline and scale marketing asset deployment through automation and efficient workflows.
Marketing Operations & Optimisation:
- Establish and track clear KPIs and reporting frameworks, aligning performance reviews with business priorities, financial goals and regional nuances to inform data‑led strategy.
- Collaborate with stakeholders to brief campaigns, defining objectives, timelines and audience insights, and partner with Creative to meet all GTM milestones.
- Lead the seasonal hindsighting process, gathering channel learnings to shape key themes and ensure next‑season creative is rooted in consolidated insights.
- Continuously refine marketing workflows and automation, using campaign feedback to boost efficiency and effectiveness.
WHAT YOU'LL NEED:
It is essential that you already have extensive experience in a similar role within a DTC business. We are also looking for:
- A solid background in cross-channel marketing, with a deep understanding of marketing fundamentals and how to apply them in practice.
- A genuine interest in fitness, wellness, lifestyle, culture, and fashion, with an instinct for what resonates with consumers.
- Strong analytical skills and strategic thinking, able to see both the big picture and the detail.
- Proven experience leading and developing teams, with a collaborative leadership style that builds trust and drives results.
- Excellent communication skills, both written and verbal, with the ability to influence and inspire across all levels.
- Confident cross-functional leadership, able to bring people together and guide teams through ambiguity and fast-paced change.
- A curious, open mindset – someone who thinks laterally, challenges constructively, and is comfortable being challenged in return.
- A commitment to continuous improvement, with a willingness to give and receive feedback and lead through change with clarity and resilience.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.
Early submission is recommended, as we'll be reviewing applications soon.
BELONGING AT GYMSHARK.
Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email talent@gymshark.com.
ABOUT US.
We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.
THE PERKS.
🩺 Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by us!
🏖 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want.
💻 A truly Flexible Working Culture
👥 A collaborative, creative and inspiring working environment
💰 Employer pension contributions up to 7%
🤩 Life Assurance at four times your basic salary
🦈 50% Gymshark Discount
🎁 Gymshark Gift Card for each year of service
🛍️ Discounts, Cashback and Savings programme
🥇 Financial, Physical and Mental Wellbeing Support
📚 Great Training and Learning Resources
🖥 Choice of hardware and access to the best software
🤒 Paid time off when you’re physically and mentally unwell
🧸 Very Generous Family Leave package – we support you extending your family
🍎 Refuel - Healthy fresh food at GSHQ
🏋️♂️ Lifting Club (LC) Gym Membership
👉 Free monthly massages
💈 Beauty and Barber facilities
🚘 Free on-site parking