Reddit is looking for a strategic and results-oriented Global Director of SMB Sales to define and lead the global vision, strategy, and execution for our SMB advertiser segment. This key leadership role will be responsible for driving performance, scalability, and operational excellence across our global outsourced sales partner ecosystem, which includes hundreds of vendor-based sales reps and support roles spanning North America and EMEA.
Reporting into our VP Global Mid-Market + SMB, this role will oversee regional Sales Directors, influence cross-functional priorities, and represent the voice of the SMB advertiser internally. The ideal candidate is a proven leader in scaling global SMB sales operations, has deep experience managing outsourced partner relationships, and thrives in fast-paced, matrixed environments.
Location: This role is required to be based near one of our sales hubs. It’s ideal for this leader to be based onsite with our SMB vendor teams in Lisbon, Portugal or Salt Lake City, Utah. We are also open to candidates who can work in person from our offices in London, New York, San Francisco, or Los Angeles.
What You’ll Do:
- Own the global strategy and execution for Reddit’s SMB sales segment, including growth targets, vendor performance, budget allocation, and market expansion
- Lead a globally distributed team of regional SMB Sales Directors, Vendor Performance Managers and cross-functional program leads
- Oversee a network of partner-managed vendor teams across key global hubs (e.g., Utah, Lisbon, and Sydney) encompassing 350+ sales reps, managers, and support staff
- Build and refine scalable workflows, enablement programs, and performance frameworks that ensure consistent execution and high ROI across all markets
- Partner with Marketing, Sales Operations, and Product to align funnel generation, lead qualification, and conversion strategies tailored to the SMB audience
- Serve as the internal champion for SMB advertisers, advocating for their needs and surfacing insights to improve product-market fit and service delivery
- Establish and lead regular global business reviews with internal and partner leadership to track progress, identify gaps, and adjust course as needed
- Ensure operational excellence in outsourced execution including adherence to SLAs, CRM hygiene, pipeline management, and campaign effectiveness
Qualifications:
- 10+ years of experience in sales, business operations, or sales strategy roles, with at least 5 years managing global or multi-region sales organizations
- Demonstrated success scaling outsourced SMB sales operations, with direct experience overseeing vendor teams and international market expansion
- Deep understanding of the SMB advertiser ecosystem and the sales motions required to drive acquisition and retention at scale
- Excellent communication, influence, and executive presentation skills; able to represent the SMB business internally to senior leadership
- Strong financial and analytical acumen; experienced in managing Opex budgets and optimizing for ROI
- Proficient in performance dashboards, forecasting, and tooling (e.g., Salesforce, Looker, Outreach)
- Proven ability to drive alignment across matrixed functions including Marketing, Product, Sales Ops, and Enablement
Benefits:
- Group Personal Pension Scheme with Employer match
- Private Medical and Dental Scheme
- Income Replacement Programs
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Bike to Work scheme
- Flexible Vacation & Reddit Global Days Off
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Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.