Customer Bookings & CRM Administrator
Company: SGR Automotive (mobile division of 117 Speed, part of Gunnell Groups) Mission: Become the North West’s leading provider of vehicle tuning and software solutions by expanding 117 Speed’s success into a high-performing mobile service. Location: On-site at 117Speed, Unit 02, James Nasmyth Way, Nasmyth Business Park, Eccles (no hybrid) Hours: 09:00–17:00, 37.5 hrs/week (30-min lunch) Rota: Saturday is a core working day. When you work Saturday, you take the immediate following Monday off (TOIL) — maintaining a 5-day week. Sunday closed. Reports to: Operations / General Manager Base Salary: £26,000 (commission added after 8 weeks)
About SGR Automotive & the Group
- 117 Speed — Our parent company and centre of tuning expertise. The processes, knowledge and track record we’ve already scaled come from 117 Speed.
- SGR Automotive — The mobile division of 117 Speed and our next growth project: we bring tuning and software solutions to customers on the road.
- Apex Automotive — Our in-house marketing agency, based in the same building. Apex generates the inbound leads you’ll serve and works alongside you daily to keep the pipeline full and the CRM flowing.
You’ll have a dedicated office at the Eccles site, working closely with the on-site vehicle tuner, the on-road team, and drivers who check in each morning — a tight, collaborative environment.
Role purpose
Convert 100% inbound enquiries (calls, web forms, WhatsApp/SMS, socials) into clean, confirmed bookings, keep drivers’ diaries full and efficient, and maintain an accurate CRM so operations, marketing and finance can move fast. We expect to accelerate growth from appointing a full-time inbound sales advisor.
Key responsibilities
- Handle inbound enquiries only — no cold calling or prospecting — and convert to confirmed bookings.
- Own the diary: assign jobs to the right driver/van, apply standard travel buffers, minimise idle gaps, and manage reschedules/cancellations.
- Saturday coverage: capture weekend demand, fill Monday/Tuesday first, and issue Monday run sheets & confirmations.
- Keep the CRM (Go High Level) immaculate: correct stages/tags/notes; required fields completed at booking & completion.
- Work with Apex Automotive (in-house) to improve forms, workflows, templates and dashboards; test updates before go-live.
- Same-day wrap-up: record job value, invoice #, payment status/date; trigger review requests.
- Produce simple month-end totals per driver & overall; flag any variance vs Stripe/Accounts.
Must-have requirements
- Full UK driving licence (driving is a must).
- 1+ year in a Sales Administration or phone-based booking role.
- Reliable commute to Eccles for a 9:00 start; consistently punctual and self-sufficient.
- Strong computer skills (CRM, calendars, email, Google Sheets/Excel), fast and accurate typing, clear phone manner.
- Exceptionally organised, neat and tidy; excellent notes; calm under pressure.
- Practical knowledge of North West geography for sensible scheduling.
Nice to have: experience with Go High Level; automotive/field-service scheduling; basic Stripe/QuickBooks familiarity.
What success looks like (scorecard)
- Fast speed-to-lead and first-response SLA (incl. Saturdays).
- Strong lead→booking conversion and show-up rate.
- Drivers’ diaries full (high scheduled/completed utilisation; minimal idle gaps).
- Data hygiene as standard: required fields ≥95%, duplicates ≤2% (merged ≤48h), same-day wrap-up ≥95%.
- Accurate per-driver & overall month-end totals.
Pay, benefits & progression
- Base salary: £26,000.
- Commission: added after 8 weeks (once core competence is demonstrated), paid fortnightly.
- Pension: statutory (basic).
- Parking: free on-site parking (Eccles).
- Progression: scope to grow into Scheduling Lead / CRM Ops as volumes increase.
Compliance
UK work authorisation required; right-to-work checks and references; GDPR-aware handling of personal data; call-recording disclosure where used.
How to apply
Email your CV to [email@yourcompany] with subject “Sales Admin — SGR Automotive (Inbound, Eccles)”. Please include a short note on how you keep yourself organised and an example of when you filled a schedule or improved a process.
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Sales Admin (Inbound Only) — SGR Automotive
Company: SGR Automotive (mobile division of 117 Speed, part of Gunnell Groups) Mission: Become the North West’s leading provider of vehicle tuning and software solutions by expanding 117 Speed’s success into a high-performing mobile service. Location: On-site at 117Speed, Unit 02, James Nasmyth Way, Nasmyth Business Park, Eccles (no hybrid) Hours: 09:00–17:00, 37.5 hrs/week (30-min lunch) Rota: Saturday is a core working day. When you work Saturday, you take the immediate following Monday off (TOIL) — maintaining a 5-day week. Sunday closed. Reports to: Operations / General Manager Base Salary: £26,000 (commission added after 8 weeks)
About SGR Automotive & the Group
- 117 Speed — Our parent company and centre of tuning expertise. The processes, knowledge and scale we’ve achieved come from 117 Speed.
- SGR Automotive — The mobile division of 117 Speed and our next growth project: we bring tuning and software solutions to customers on the road.
- Apex Automotive — Our in-house marketing agency, in the same building, generating the inbound leads you’ll serve, and working alongside you daily.
You’ll have a dedicated office at the Eccles site and work closely with the on-site vehicle tuner, our on-road team, and drivers who check in each morning — a tight, community feel with quick feedback loops.
Role purpose
Convert 100% inbound enquiries (calls, web forms, WhatsApp/SMS, socials) into clean, confirmed bookings, keep drivers’ diaries full and efficient, and maintain an accurate CRM so operations, marketing and finance can move fast. We expect to accelerate growth from appointing a full-time inbound sales advisor.
Key responsibilities
- Handle inbound enquiries only — no cold calling or prospecting — and convert to confirmed bookings.
- Own the diary: assign jobs to the right driver/van, apply standard travel buffers, minimise idle gaps, and manage reschedules/cancellations.
- Saturday coverage: capture weekend demand, fill Monday/Tuesday first, and issue Monday run sheets & confirmations.
- Keep the CRM (Go High Level) immaculate: correct stages/tags/notes; required fields completed at booking & completion.
- Work with Apex Automotive (in-house) to improve forms, workflows, templates and dashboards; test updates before go-live.
- Same-day wrap-up: record job value, invoice #, payment status/date; trigger review requests.
- Produce simple month-end totals per driver & overall; flag any variance vs Stripe/Accounts.
Must-have requirements
- Full UK driving licence (driving is a must).
- 1+ year in a Sales Administration or phone-based booking role.
- Reliable commute to Eccles for a 9:00 start; consistently punctual and self-sufficient.
- Strong computer skills (CRM, calendars, email, Google Sheets/Excel), fast and accurate typing, clear phone manner.
- Exceptionally organised, neat and tidy; excellent notes; calm under pressure.
- Practical knowledge of North West geography for sensible scheduling.
Nice to have: experience with Go High Level; automotive/field-service scheduling; basic Stripe/QuickBooks familiarity.
What success looks like (scorecard)
- Fast speed-to-lead and first-response SLA (incl. Saturdays).
- Strong lead→booking conversion and show-up rate.
- Drivers’ diaries full (high scheduled/completed utilisation; minimal idle gaps).
- Data hygiene as standard: required fields ≥95%, duplicates ≤2% (merged ≤48h), same-day wrap-up ≥95%.
- Accurate per-driver & overall month-end totals.
Pay, benefits & progression
- Base salary: £26,000.
- Commission: added after 8 weeks (once core competence is demonstrated), paid fortnightly.
- Simple, inbound-friendly utilisation model:
- 4.0 jobs per van per day (≈ 40/van/fortnight) → £100
- 4.5 jobs per van per day (≈ 45/van/fortnight) → £150
- (Optional future tier: 5.0/day ≈ 50/van/fortnight → £200 cap)
- Pays only on completed & paid jobs; TOIL Mondays excluded from calculations; hygiene standards above are eligibility gates.
- Pension: statutory (basic).
- Parking: free on-site parking (Eccles).
- Progression: scope to grow into Scheduling Lead / CRM Ops as volumes increase.
Compliance
UK work authorisation required; right-to-work checks and references; GDPR-aware handling of personal data; call-recording disclosure where used.
How to applyEmail your CV to louis@apex-automotive.co.uk with subject “Sales Admin — SGR Automotive (Inbound, Eccles)”.
Job Types: Full-time, Permanent
Pay: £26,000.00-£28,000.00 per year
Benefits:
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Sick pay
Experience:
- Sales: 1 year (required)
Work Location: In person