CRM Loyalty Executive
Currys London Campus at Waterloo
Permanent
Full Time
Grade 3
At Currys we’re united by one passion: to help everyone enjoy amazing technology. As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The CRM Loyalty exec role supports the CRM Loyalty manager to deliver the loyalty strategy within a dynamic and growing business. Responsible for the loyalty communications programme for the business, you’ll be focused growing and retaining our loyalty base, delivering loyalty campaigns.
We are passionate about technology, and as the eyes and ears of the customer our role is to champion customer insight across the business to deliver a customer centric loyalty programme. As such you will work closely with Customer Data, Analytics & Insight teams as well as Agencies, Commercial & Services teams. All core functions that go into creating hyper-targeted communication programmes to customers at every stage of their technology lifecycle.
The Loyalty exec supports the CRM Manager in planning and delivering all customer related communications focused on our loyalty proposition.
Collaboration and being a competent, mindful team player is absolutely crucial for the role, as is being comfortable across multiple workstreams and maintaining relationships with key stakeholders. This is a fantastic opportunity for someone wanting to work in a fast-paced role within retail who can bring an excellent knowledge of CRM and understands the right balance between customer, commercial and brand levers to use to deliver against customer & revenue objectives.
Key Responsibilities:
- Reporting into the CRM Loyalty Manager – the CRM Loyalty Exec is accountable for managing the creation, scheduling, testing and deployment of all loyalty campaigns ensuring they are accurate and best in class
- Assist the Loyalty Manager with acquisition and retention campaigns to grow our base and ensure customers stay subscribed
- Track the monthly performance of campaign KPIs against the team targets and communicate the results to the CRM Manager, wider CRM team and key internal stakeholders
- Assist the CRM Manager with the execution of omni-channel loyalty campaigns, working with all channel owners and agencies to ensure consistency and accuracy
- Develop and maintain a content plan that is aligned to customer objectives, utilising existing content and working with the internal studio and content teams to develop new content as required
- Ensure that the creative/positioning of communications is aligned with brand values
- Support with stakeholder- and supplier partner management (internal and external) across functions to help deliver the most effective output for the campaigns
- Support team in developing and maintaining a content plan that is aligned to customer needs states, utilising existing content and working with the internal studio and content teams to generate new content as required
- Maintain a library of samples and an overview of each campaign along with the performance and learnings
- Assist in scoping and implementing designated Loyalty activities, including seasonal initiatives and supplier funded campaigns
Required Skills & Experience:
- You will have Meticulous attention to detail and a ‘can do’ attitude to work
- You will put the customer at the heart of every marketing decision whilst still, being commercially focused & data driven
- You will have great communication & organisational skills, with a strong focus on delivery & performance
- You will evaluate creative objectively, always championing the customer’s best interests
- Excellent interpersonal skills and a team player
- Experience in working with external agencies and suppliers
- Self-motivated
- Ability to work to tight deadlines whilst remaining calm under pressure
- At least 3+ years’ experience in Loyalty marketing/CRM, including email marketing across customer retention, re-engagement and acquisition – with a sizeable customer database
- Retail experience is essential
We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:
- 25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme
- Life Assurance
- Fantastic Colleague Discounts on Tech with Currys and iD Mobile
- Access to Champion Health
- Hybrid Working (with an expectation to meet in person 2-4 times per month)
Why join us:
Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.
Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.
Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we'll do our best to help.