Elite Leisure Collection
Role Name: SEO & PPC Specialist
Reports to: Digital Marketing Manager
Department: Marketing
You’ll be a hands-on digital expert, developing and executing impactful search strategies across paid and organic channels. Collaborating with the wider Digital Marketing team, as well as our Sales and Revenue teams, you’ll play a crucial role in improving our online visibility, driving qualified traffic, increasing bookings, and ultimately converting leads into loyal customers across all properties.
Elite Leisure Collection is a thriving hospitality group of independently owned, award-winning brands in Tunbridge Wells, including Bewl Water, One Warwick Park Hotel and Salomons Estate. Since 2008, we've grown into a diverse team, all dedicated to delivering exceptional experiences to our customers.
Key Responsibilities
SEO:
- Develop and deliver comprehensive SEO strategies (technical, on-site, off-site, and local SEO) tailored to each brand.
- Conduct regular audits, keyword research, and competitor analysis to identify growth opportunities.
- Collaborate with content and development teams to ensure websites are fully optimised for search and user experience.
- Optimise and maintain Google Business Profiles and other location-based listings.
- Advise on content formats, topics, and on-page optimisation to improve organic visibility and user engagement.
- Stay up to date with algorithm changes and industry trends, proactively communicating key insights to management.
- Use tools such as Google Search Console, SEMrush, and Google Keyword Planner to track performance and inform strategy
PPC & Paid Media:
- Plan, implement, and optimise paid campaigns across Google Ads, Bing, Meta (Facebook/Instagram), and other relevant platforms.
- Develop compelling ad copy and effective landing page experiences to increase conversions and lower cost-per-acquisition.
- Build and manage remarketing campaigns to re-engage previous site visitors.
- Leverage audience targeting and segmentation to deliver more personalised, results-driven campaigns.
- Align paid activity with seasonal promotions, events, and wider marketing campaigns.
- Manage campaign budgets, pacing, and bidding strategies to maximise ROI and meet KPIs.
- Continuously test and refine ad creatives and performance elements (e.g. A/B testing).
Analytics & Reporting:
- Monitor, analyse, and report on performance using GA4/other similar platforms and provide actionable recommendations for continual improvement.
- Implement tracking tags and event tracking through GTM to ensure accurate campaign attribution.
- Create clear, actionable reports for internal stakeholders and senior management.
- Translate data into insight, making strategic recommendations based on performance and user behaviour.
- Support technical setup of conversion tracking, website goals, and campaign tagging (including UTM structures).
This job description is not exhaustive and other duties and responsibilities of a similar level and nature may be required from time to time.
About You
- 4+ years’ experience in a dedicated SEO and PPC role, ideally across multiple brands or clients.
- Hands-on experience with Google Ads, GA4, Google Tag Manager, and SEO tools such as SEMrush, Ahrefs, or Screaming Frog.
- Experience managing multiple campaigns simultaneously, with a proven track record of delivering measurable ROI.
- Strong skills in keyword research, bid strategy, ad copywriting, and conversion-focused landing page development.
- Familiarity with WordPress or similar CMS platforms; HTML/CSS knowledge is a plus.
- Comfortable implementing and managing technical tracking across web properties.
- A confident communicator with the ability to explain technical insights to non-technical stakeholders.
- Organised, commercially aware, and comfortable managing competing priorities in a fast-paced environment.
- A full UK driving licence is preferred, as occasional travel to our sister venues may be required.
Experience in a hospitality, leisure, or agency environment is desirable but not essential.
Job Types: Full-time, Permanent
Pay: Up to £35,000.00 per year
Benefits:
- Company pension
- Health & wellbeing programme
- Life insurance
- On-site gym
- On-site parking
- Referral programme
Schedule:
- Monday to Friday
Application question(s):
- Do you have experience working for an agency, in-house, or both?
Experience:
- in a dedicated SEO and PPC role: 4 years (required)
Work Location: Hybrid remote in Royal Tunbridge Wells, TN3 0TG