About Ark Dentistry
Ark Dentistry is a progressive and patient-focused dental practice known for delivering high-quality care with integrity and innovation. As we continue to grow, we are looking for a highly skilled and proactive PPC & Meta Ads Specialist to lead and own our paid media strategy in house.
The Role
We are seeking a results-driven digital advertising expert who does more than just manage ads. You will take strategic ownership, identify where the business can grow, and design tailored campaigns that deliver measurable impact. This role requires initiative, commercial awareness, and the ability to independently plan, launch, and optimise high-performing campaigns.
You will be responsible for managing our Google Ads and Meta (Facebook and Instagram) advertising, from opportunity identification and planning to execution and performance analysis.
Key Responsibilities
- Proactively analyse business performance to identify growth opportunities where paid media can support key objectives
- Develop and execute a clear, data-driven paid media strategy aligned with Ark Dentistry’s goals and brand positioning
- Create and manage a campaign calendar with strategic promotions and seasonal campaigns, each with defined KPIs
- Manage end-to-end Google Ads campaigns across Search, Display, and YouTube, and Meta campaigns across Facebook and Instagram
- Monitor performance daily, making continuous optimisations to improve cost efficiency and maximise new patient leads
- Write engaging, brand-aligned ad copy and collaborate with designers for compelling creatives
- Implement and maintain robust conversion tracking using Google Tag Manager, Google Analytics, and Meta Pixel
- Generate clear and insightful monthly performance reports, including ROI and recommendations
- Stay informed about industry updates, platform changes, and advertising trends to maintain a competitive edge
- Work collaboratively with internal teams to ensure ad campaigns align with broader marketing and practice goals
What We Are Looking For
- A minimum of 5 years’ experience managing Google and Meta Ads, with a proven record of delivering high ROI
- Strategic thinker with commercial acumen and the ability to identify opportunities for business growth
- Confident in building campaigns from scratch and managing complex or high-budget accounts
- Expertise in targeting, bidding strategies, keyword research, and performance analysis
- Strong analytical and decision-making skills, with the ability to turn data into actionable insight
- Self-starter who can take full ownership of the paid media strategy and execution
- Excellent communication and organisational skills
- Experience in the dental or healthcare sector is an advantage but not required
Why Join Us
- Be part of a modern, forward-thinking practice where your skills and ideas will have a direct impact
- Take full ownership of paid media with the freedom to lead strategy and execution
- Supportive, professional team environment
Job Type: Full-time
Pay: £25,000.00-£33,000.00 per year
Additional pay:
- Bonus scheme
- Commission pay
- Performance bonus
- Yearly bonus
Schedule:
- Monday to Friday
Work Location: Hybrid remote in Huddersfield HD3 3DU
Application deadline: 04/06/2025
Expected start date: 09/06/2025
