Role Overview
We’re looking for a strategic and experienced Senior B2B Marketing Partner to drive engagement, acquisition, and retention across our intermediary and employer audiences. This senior role will shape and deliver the marketing strategy for our organisation segment, working closely with cross-functional teams to translate business needs into impactful marketing initiatives. The ideal candidate will be a collaborative leader with a strong grasp of account-based marketing, go-to-market planning, and campaign execution—focused on deepening client relationships and enhancing brand presence.
Key Responsibilities:
- Develop and execute the B2B marketing strategy in collaboration with the Head of Marketing.
- Act as the senior marketing lead for the organisation segment, translating business requirements into actionable plans.
- Partner with the Proposition team to shape and deliver go-to-market strategies.
- Lead an account-based marketing (ABM) programme to nurture leads and strengthen client engagement.
- Drive brand credibility and market presence through targeted campaigns and a programme of online and offline events.
- Collaborate with Account Teams to proactively address client needs and demonstrate value.
The minimum criteria for this role are:
Must have worked within B2B financial services and have outstanding experience of developing and delivering an insight-led account based marketing programme to acquire and retain clients.
Must be confident working in a matrixed organisation, with proven ability to influence change and navigate complexity, while managing a small team.
Must be able to deliver new propositions to market across a wide range of audiences, delivering against organisation KPIs.
Don't worry if you think you don't have all the key skills, it might be worth taking the few minutes to apply as we're good at spotting potential and offer a generous training budget.
Please download a full job description to find a full scope, deliverables, experience and personal attributes required for this role.
Flexible and agile working
Everyone's personal situation is different.
To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):
- hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
- reduce or vary working hours
- reduce or vary the days worked
- work compressed hours
- job share
Click here to see the benefits we offer at Nest.
For more information about our recruitment process click here
Directorate/Department Overview
The Nest Experience directorate is responsible for developing and evolving the propositions for our customers, for the service and experience that they enjoy and working with our delivery partners to ensure their data and assets are kept safe. This includes:
- Definition of our customer strategies
- Developing, maintaining and evolving our customer value propositions
- The brand and marketing of Nest to our customers
- The design of the service experience our customers enjoy across all channels
- Working with our partner, TCS, to deliver a service that delights our customers and keeps their data and assets safe
Organisational Overview
Nest is an award-winning workplace pension scheme, the largest in the country.
Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity and Inclusion
Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity and Inclusion
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation or socio economic background.
We also recognise the importance of diversity of thought and other forms of neurocognitive variation.
We also recognise the importance of diversity of thought and other forms of neurocognitive variation.
Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme.
We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.
Please note that this advert may close early if we receive a sufficient number of satisfactory applications.
If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact: [email protected].
If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments please contact: [email protected].
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