Overview
We are seeking a skilled PPC Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in managing pay-per-click campaigns across various platforms, with a focus on driving traffic and conversions. This role requires a strategic thinker who can analyse data and optimise campaigns to achieve the best results for our clients.
Responsibilities
- Develop, implement, and manage PPC campaigns across Google Ads, Facebook Advertising, and other relevant platforms.
- Conduct keyword research and selection for pay-per-click campaigns to maximise ROI.
- Monitor and analyse campaign performance using tools such as Google Analytics and Google AdWords, making adjustments as necessary to improve performance.
- Manage media buying strategies to ensure effective allocation of budgets across various channels.
- Collaborate with the social media management team to integrate PPC strategies with broader marketing efforts.
- Utilise DoubleClick and Google Tag Manager for tracking and reporting on campaign performance metrics.
- Stay up-to-date with industry trends, emerging technologies, and best practices in PPC and digital marketing.
Skills
- Proficient in Google Ads and Google AdWords with a proven track record of successful campaign management.
- Experience in Facebook Advertising and social media management is highly desirable.
- Strong understanding of SEO principles and how they relate to PPC strategies.
- Familiarity with media buying processes and techniques.
- Excellent analytical skills with the ability to interpret data from various sources to inform decision-making.
- Knowledge of tools such as Google Analytics, DoubleClick, and Google Tag Manager is essential.
- Strong communication skills, both written and verbal, with the ability to work collaboratively within a team environment. If you are passionate about digital marketing and have the skills required for this role, we encourage you to apply for the position of PPC Specialist. Join us in driving success through innovative online advertising strategies!
Job Type: Part-time
Pay: Up to £40,000.00 per year
Expected hours: 15 per week
Benefits:
- Employee discount
- Flexitime
- Free parking
- On-site parking
Ability to commute/relocate:
- Leeds LS1: reliably commute or plan to relocate before starting work (preferred)
Experience:
- SEO/PPC: 1 year (preferred)
Work Location: In person
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