Overview
We are seeking a data-driven SEO Specialist to elevate organic visibility and sustainable growth across our multi-market websites (UK, DE, FR, US). This full-time, office-based role in central Edinburgh (Mon–Fri, 9:00am–5:30pm) focuses on end-to-end SEO execution, from technical foundations and content optimisation to performance analysis and forecasting. You will collaborate cross-functionally to ensure our sites are crawlable, fast, and search-intent aligned, while staying ahead of algorithm updates and AI-driven search changes.
Key Responsibilities
- Own the SEO roadmap for multiple locales, aligning objectives with commercial targets and market nuances without duplicating channel work owned by other teams.
- Implement on-page optimisation at scale, including metadata, headings, schema markup, and internal link improvements based on intent mapping and priority pages.
- Plan and brief high-impact, search-led content with clear keyword strategies
- Lead off-page initiatives responsibly (digital PR opportunities, link reclamation, brand mentions) and maintain a healthy backlink profile.
- Set up and maintain SEO tracking and dashboards, leveraging Google Analytics and Search Console to monitor visibility, clicks, CTR, and conversions.
- Analyse performance, identify issues and opportunities, and deliver clear monthly reports with insights, actions, and forecasts.
- Proactively track algorithm updates, evolving SERP features, and AI-overviews; test and iterate strategies to mitigate risks and capture new opportunities.
- Establish and enforce SEO hygiene processes (redirect management, canonicalisation, indexation rules, multilingual tags) to prevent regressions during site changes.
Essential Requirements
- 2+ years of hands-on SEO experience delivering measurable organic growth across technical and content workstreams.
- Strong technical SEO knowledge, including crawling/indexation, structured data, CWV, and log-file or crawl analysis tools.
- Proficiency with keyword research, intent clustering, and content optimisation that drives rankings and conversions.
- Experience using Google Search Console and Google Analytics for analysis and reporting.
- Ability to translate findings into clear actions, prioritise by impact, and communicate effectively with technical and non-technical stakeholders.
- Excellent attention to detail and ownership mindset in a fast-paced environment.
- Awareness of AI-driven search trends and automation for SEO workflows
- Familiarity with Shopify theme structure and SEO-relevant settings (e.g., URL patterns, collections, product templates, structured data).
Benefits Overview
- 28 Days paid holidays per year (includes national holidays).
- Pension scheme (NEST).
- Referral programme.
- Free (personal) unlimited access to our food supplements - for focus & concentration, improving energy, mood and immune support.
- Free tea, coffee & healthy snacks (such as fresh seasonal fruits, probiotic yogurt for gut support and fresh cashews for a protein boost).
- Friendly Friday monthly lunch get togethers with the core team with weekly team building group fun.
- Fantastic work environment in Central Edinburgh conducive to personal and team growth.
Work Overview
We give you the tools, environment and opportunity to enjoy working with a great team.
Tools - we use an advanced (and easy to use) team and project management software that resolves the majority of the communication issues when working between team and team leaders so working is stress-free and enjoyable (as it should be considering we spend so much of our lives at work!).
Environment - The central Edinburgh office is located in the West End near Haymarket Station giving a comfortable, airy office space, with a quiet atmosphere conducive to focused results.
Opportunity - we are a steadily growing company, moving from being an established startup (5+ years) to a stable mid sized company, with plenty of room for you to grow and stake out an area of responsibility and be rewarded for that.
We are an equal opportunities employer welcoming all applicants. Please note: office access is currently via stairs only.
What We'd Like From You
Someone who values accuracy and takes pride in quality work. We want team members who bring their best effort consistently, work smart towards their goals, and share our positive, growth-minded approach.
We do believe in positive thinking and hope you will too!
About the Company
Better Nutritional Science was founded in 2016 and it formulates, manufactures and retails food supplements online via its own websites. It owns the brand name Brainzyme ® .
It has formulation and manufacturing operations in the UK. It has distribution operations in the UK, USA, Germany, France and China.
Its mission is to work ethically to help as many people as possible. The company has helped hundreds of thousands of customers with its supplements that improve focus, energy, memory, mood and immune function. The customer service team loves receiving emails from customers who say the supplements have changed their lives for the better.
The team currently numbers 16 and is a mix of diverse, hardworking and friendly people. The company was successfully awarded Scottish Enterprise's Wider Innovation grant in 2018, and has been featured in some of the world's leading press, such as Forbes, The Times, Health & Fitness and Nutraceutical Business Review. It is growing steadily and on track to continue growth into 2025 and beyond.
How to apply
Please submit your CV and a brief portfolio of SEO wins (e.g., audit highlights, keyword growth charts, before/after case studies, or dashboards) that demonstrate your impact.
Job Type: Full-time
Pay: From £28,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
Application question(s):
- If your right to work is time-limited, when does it expire?
Experience:
- SEO: 2 years (preferred)
Work authorisation:
- United Kingdom (preferred)
Location:
- Edinburgh EH3 7AL (preferred)
Work Location: In person
