Head of Growth Marketing
We're seeking an experienced and dynamic Head of Growth Marketing to lead our growing digital team. This pivotal role will be responsible for shaping our digital strategy, nurturing client relationships, and empowering our team to deliver exceptional results.
If you're a strategic thinker with a passion for digital marketing, particularly PPC, and a proven track record of team leadership and client success, and a flair for innovation and experimentation, this is the role for you.
Key Responsibilities:
- Strategic Oversight & Development:
- Develop a strategy for the Digital Marketing team, focusing on the teams skills and potential, moving towards a model of ‘subject experts’ rather than the current ‘generalists’ to increase efficiency, client results, and collaboration.
- Conduct comprehensive reviews of all existing digital marketing retainers, then maintain ongoing oversight to ensure optimal performance and client satisfaction.
- Develop and implement a clear, standardised yet flexible digital strategy framework digital strategy format for all client engagements, ensuring consistency and effectiveness.
- Empower and guide the digital team to proactively develop innovative and client-centric digital strategies.
- Drive a culture of experimentation and testing within the team, encouraging bold ideas and the adoption of new technologies, platforms, and methodologies.
- Act as a thought leader, keeping ahead of industry trends and sharing insights internally and externally through content, events, and client workshops
- Client Leadership & Delivery:
- Oversee and nurture key, high-value client accounts from a digital marketing perspective, acting as a senior point of contact and trusted advisor.
- Drive the successful delivery of digital marketing campaigns for high-value clients, with a strong emphasis on Pay-Per-Click (PPC) performance and optimisation.
- Challenge conventional approaches with innovative growth strategies tailored to each client’s business goals.
- Reporting & Performance Insights:
- Develop and implement a new, streamlined client reporting structure that is highly time-efficient for the team.
- Ensure all client reports provide clear, concise, and actionable insights that consistently add demonstrable value for our clients.
- Use reporting and analytics to identify opportunities for testing, optimisation, and innovation.
- Team Leadership & Development:
- Mentor, coach, and guide the digital marketing team, fostering a culture of continuous learning, experimentation and professional growth.
- Develop and implement tailored training plans to enhance the skills and expertise of team members across various digital marketing disciplines.
- Encourage the team to proactively share ideas, run experiments, and bring new growth opportunities to the table.
- Business Growth & Collaboration:
- Collaborate closely with the Head of Client Services to fully embrace and integrate growth packages into our service offerings.
- Play a key role in new business pitches, particularly for digital marketing and growth-focused accounts, showcasing our expertise and strategic approach.
- Represent the agency as a thought leader, contributing to blogs, speaking opportunities, and industry conversations.
What We're Looking For:
- Proven experience in a senior digital marketing role, with a strong focus on strategy, innovation, and execution.
- Demonstrable expertise in managing high-value client accounts and delivering measurable results.
- Exceptional knowledge of PPC strategies and platforms, with a proven track record of campaign success across Google, Microsoft, and Social.
- Experience in leading, mentoring, and developing a high-performing digital marketing team.
- A strong understanding of effective client reporting, with the ability to design processes that balance efficiency with client value.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent communication and presentation skills, with the ability to articulate complex digital concepts clearly and persuasively.
- A collaborative mindset, with the ability to work effectively across departments, test new ideas, learn quickly, and scale successes.
Why Us
We’re one of the region’s best digital agencies, so we’re always on the lookout for talented new people to join our team.
We’re successful because of our amazing team. We only hire passionate people, who love what they do. We listen to everyone’s ideas and suggestions, to build the strongest, happiest team we can. If you want to make something happen we’ll support you all the way (unless it’s something like mobile cat grooming – then you’re on your own).
Here at Clear, we believe in retaining our colleagues through regular reviews and up to date training to ensure you're on track, and enjoying your role. We have colleagues who have moved departments or even had roles created for them to truly utilise their potential. We also have Developers & Account Managers studying for Magento 2 specialist certification to ensure we're at the forefront of our craft... all paid for and provided by the company.
We believe that work should be enjoyable, sure there’ll be tricky days, and a few tight deadlines here and there, but overall it should be fun. To make things easier we have great benefits like a flexible work day, fully stocked snack cupboard, comfy beanbags and afternoons out doing weird and wonderful things like hovercrafting and bowling.
Perks
- Hybrid working (3 days in the office per week)
- Flexible working hours
- Paid for training courses and events
- Up-to-date equipment
- A fun, challenging and supportive place to work
- Holidays which increase the longer you're with us
- Company contributed pension scheme
- Cycle to work scheme
- Snack boxes and fresh fruit
- Days out and team building exercises
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company pension
- Cycle to work scheme
- Flexitime
Application question(s):
- Are you able to work in our Shrewsbury office 3 days per week?
Work Location: Hybrid remote in Shrewsbury SY1 1TW
