Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Head of Group Marketing.
As we look toward 2030, DFDS is embarking on an ambitious transformation journey. Our strategy is built around three core pillars: digitalisation, standardisation, and commercial excellence. We are investing heavily in digital capabilities to enhance customer experience, streamline operations, and unlock new growth opportunities. At the same time, we are standardising processes across our business units to drive efficiency, scalability, and consistency in service delivery.
Marketing plays a central role in this transformation. We are building a unified Group Marketing function that integrates our B2B and B2C segments, enabling us to tell a cohesive brand story, harness data-driven insights, and deliver impactful campaigns across all markets. This is a pivotal moment for DFDS—and for the right candidate, a rare opportunity to shape the future of marketing in a company that is evolving its brand, strengthening its commercial impact, and uniting its global presence across both passenger and freight services.
Be part of the movement - and play your part.
About the role
We are seeking a visionary and strategic Head of Group Marketing to lead the transformation of our newly established Group marketing function (B2C and B2B).
This role will be pivotal in shaping and executing a unified global marketing strategy that drives growth, enhances brand equity, and delivers measurable impact across both B2B (Ferry and Logistics) and B2C (Passenger including Retail) areas of the DFDS business.
You will lead a diverse international team and collaborate closely with executive leadership, commercial teams, and digital stakeholders to ensure marketing is unlocking growth for the business.
Key Responsibilities
Strategic Leadership
- Develop and execute a global marketing strategy aligned with the DFDS 2030 strategy.
- Lead the integration of B2B and B2C marketing efforts closely tied to business needs to deliver top line growth
- Ensure consistent group brand management and brand narrative across a broad spectrum of markets and key stakeholders (Communication, T&I (IT), Executive Management and Investor Relations).
- Champion a focus to increase commercial value creation and data driven decision making throughout the customer journey.
- Establish structured marketing processes and governance to ensure consistency, compliance, and efficiency across all campaigns and activities including sponsorships and events.
- Use data and metrics to make informed decisions, optimizing marketing effectiveness and resource allocation.
Drive the DFDS growth engine through core activities
- Improve DFDS category leadership in Ferry & Logistics
- Develop and execute strategies to grow customer lifetime value and enhance retention
- Support our retail and food & beverages offerings with visibility on offerings and sales promoting initiatives.
- Leverage data insights to refine marketing approaches, optimize resource allocation, and maximize return on investment.
Digital Marketing & Innovation
- Drive continuous evolution DFDS’s digital marketing capabilities, including performance marketing, SEO/SEM, CRM, automation, and analytics
- Expand our retail media strategy together with key business stakeholders.
- Foster innovation with AI, marketing technology and tools to enhance efficiency and effectiveness.
Team Leadership & Collaboration
- Build, inspire, and manage a high-performing international marketing team.
- Collaborate cross-functionally with Sales, Routes and Business Units, T&I( IT), and Revenue Operations.
- Act as a key advisor to commercial leaders on marketing strategy and performance.
About you
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all.
With this in mind, we imagine the right person excel in the following:
- Proven experience (10+ years) in senior marketing leadership roles, ideally in both B2B and B2C business environments.
- Strong track record of leading marketing transformation and delivering measurable business results.
- Experience in international or multi-market organizations; transportation, travel, or logistics industry experience is a plus.
- Proven ability to leverage data to deliver measurable business outcomes and inform strategic decisions
- Exceptional leadership, communication, and stakeholder management skills.
Working at DFDS
Join the movement and grow with us.
Be a valued member of a diverse organisation at DFDS and help drive change together.
We promote a great workplace with a diverse and vibrant community and a healthy work/life balance with flexible work arrangements.
In this role you can expect:
Strategic Influence and international impact: A unique opportunity to shape the future of marketing collaborating with diverse teams across borders and business units, driving initiatives that span both B2B and B2C markets.
Innovative Culture and professional growth: Join a company that values curiosity, creativity, and continuous improvement—where new ideas are welcomed and empowered. Access to leadership development, cross-functional collaboration, and exposure to executive-level decision-making.
Sustainability Commitment: Be part of a company that’s actively investing in greener transport solutions and responsible business practices.
The position can be based in Copenhagen, Denmark or Newcastle, UK.
With our international network and strong European presence and to ensure good collaboration and alignment with the team, travel activity must be expected.
Are we a match? Then what are you waiting for? Apply Now.
If you think your personality, skills, experience, and aspirations match this role, we’d love to hear from you.
We’re keen to meet potential candidates on an ongoing and may amend or close the job posting at any time - including before the advertised deadline.
Is there something you need to know, we haven’t covered here, please do not hesitate to reach out to Kristina Andersen, Talent Acquisition partner at [email protected].
We look forward to hearing from you.
