Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a AFH Desinger do at Hogarth?
As our onsite AFH Designer, you’ll conceptualise and develop engaging, thumb-stopping creative for some of Kraft Heinz’s most beloved products, including Heinz and others. Collaborating closely with the wider Food Service Marketing team, you will produce compelling moving image and static assets tailored to multiple European markets. These creative assets will live across a variety of social, digital, and physical touchpoints, making you a key player in ensuring consistency and quality across the full funnel.
You’ll work partially on-site (The Shard, London, UK) with the Kraft Heinz marketing team, requiring comfort working directly with clients, and partially from home. Beyond execution, you’ll take on a consultative role, helping shape visual strategies, translating brand language into compelling B2B designs, and guiding clients through the creative process—from idea to final production.
Roles and Responsibilities
Creative Design & Execution
- Conceptualise and create best-in-class assets for Kraft Heinz Food Service, delivering quality and volume that reflects flair for design and creativity.
- Take and respond to briefs from internal clients across multiple European markets, tailoring concepts to local needs and B2B communication styles.
- Translate local market concepts into beautifully executed, fit-for-market campaigns.
- Develop digital creative and motion graphics aligned with ATL campaigns, producing banners, email campaigns, client presentations, product mockups, trade ads, prototypes, newsletters, and animated visuals.
- Create print materials such as brochures, flyers, OOH campaigns, trade fair materials (including booth structures), vehicle branding, merchandise, and provide creative direction for packaging (excluding final artwork).
- Adapt and localise creative assets for web, e-commerce, and multilingual production processes.
Strategic Creative Direction
- Take a proactive, solution-oriented approach to anticipate challenges and propose tailored solutions for each market’s needs.
- Consult with clients to help shape their ideas when they are unsure how to communicate them visually.
- Present creative concepts and rationale, exploring multiple directions to refine and align with client goals.
- Work with suppliers across countries, navigating design specifications in various languages to ensure accurate, high-quality execution.
Brand Consistency & Quality Control
- Demonstrate and champion a clear understanding of Kraft Heinz brands, ensuring all creative is on-brand and consistent across channels.
- Build complete toolkits and AFH (Away From Home) brand materials, ensuring scalability and alignment across markets.
Technical Expertise
- Deliver high-level photo retouching, motion graphics, and simple illustrations as needed.
- Produce pack designs for limited-edition products.
- Utilise advanced Mac and programme skills, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and PowerPoint. Experience using generative image AI to optimise creative output.
Interpersonal Skills
- Work collaboratively with the Kraft Heinz Food Service team and cross-functional stakeholders to deliver exceptional results.
- Contribute to team meetings and other touchpoints, maintaining excellent verbal and written communication skills.
- Develop relationships and interact effectively with clients, providing guidance and expertise throughout the creative process.
Requirements
- Industry experience with a strong portfolio showcasing diverse design projects.
- Bachelor's degree or equivalent in Graphic Design or a related field.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) and other relevant design tools (PowerPoint etc).
- Familiarity with AI tools for generative image creation, video production, and text generation is a plus.
- Experience with food and beverage brands and Business-to-Business, creating assets for B2B audiences, including trade fairs and corporate materials.
- Experience with motion graphics and animation is desirable.
- Skilled in brand identity design with experience of brand identity creation and execution.
- Strong understanding of layout, typography, visual hierarchy, and conceptual thinking.
- Keen eye for detail and ability to translate ideas into compelling visuals.
- Strong communication and interpersonal skills to articulate design concepts effectively.
- Collaborative mindset with the ability to work closely with team members and clients.
- Excellent presentation skills to explain design rationale clearly to clients.
- Participate actively in brainstorming sessions, contributing innovative ideas to design concepts.
- Attend meetings and presentations to gather feedback and refine work as needed.
- Manage multiple projects simultaneously, ensuring deadlines are met without compromising quality.
- Track timelines and maintain an organised workflow to support project delivery.
- Thrive in a fast-paced environment, adapting to changing priorities and client needs.
- Bring creative thinking and problem-solving skills to push the boundaries of design.
- Additional language skills to English are highly beneficial.
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please contact [email protected] if you need the job advert or form in another format.
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