CRO Specialist
Location: Shoreham-by-Sea, Sussex
Job Type: Full-time, Monday to Friday
Salary: £35k - £40k depending on experience
Benefits: Flexible working arrangements, holiday entitlement plus your birthday off, company MacBook and mobile, on-site parking, office refreshments, team socials, and loads more!
Are you ready to shift your career into high gear? Allow us to introduce ourselves; we are 67 Degrees, one of the automotive industry's most exciting marketing agencies in the UK, and we are looking for a supercharged CRO Specialist to join our team in sunny Shoreham-by-Sea, Sussex.
As an integral part of the business, you will possess a genuine passion for what you do. It is important that the right person is happy to get involved with every aspect of our operations and is prepared to get 'stuck in' across all aspects of marketing. A can-do attitude is a must for us and we all strive to take the 'nothing is impossible' approach.
Key Responsibilities of the Role
- Conversion Rate Optimisation Strategy: Develop and execute comprehensive CRO strategies for clients, focusing on improving lead generation, enquiry formsand sales conversions across websites and landing pages
- A/B Testing & Experimentation: Design, execute and analyse A/B tests, multivariate tests and other methodologies to optimise user experience and conversion funnels
- Data Analysis & Reporting: Analyse website analytics, user behaviour data and conversion metrics to identify optimisation opportunities and provide actionable insights to clients and internal teams
- User Experience Research: Conduct user research including heatmap analysis, session recordings and user journey mapping to understand customer behaviour and pain points
- Collaborative Campaign Support: Work closely with PPC, SEO and creative teams to ensure conversion optimisation aligns with broader marketing campaigns
- Client Communication: Present findings, recommendations and test results to clients through reports and strategy meetings
- Tool Management: Utilise and manage CRO tools such as Google Analytics, Hotjar, Optimizely or similar platforms
- Performance Monitoring: Continuously monitor and analyse conversion performance, identifying trends and opportunities for improvement
Essential Skills Required
- CRO Experience: Minimum 2 years' hands-on experience in conversion rate optimisation across various industries
- Analytics Proficiency: Strong proficiency in Google Analytics, Google Tag Manager and other web analytics platforms
- A/B Testing Tools: Practical experience with testing platforms such as Optimizely, Google Optimize, or similar
- Data Analysis: Ability to interpret data, identify trends and translate insights into actionable recommendations
- Communication Skills: Excellent written and verbal communication skills for client presentations and internal collaboration
- Project Management: Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously
- Attention to Detail: Meticulous approach to testing setup, data collection, and analysis
- Problem-Solving Mindset: Creative thinking and analytical approach to identifying and solving conversion challenges
Desirable Skills
- Industry Interest: Genuine interest in cars and the automotive sector
- HTML/CSS Knowledge: Basic understanding of HTML, CSS, and JavaScript for implementing tests and understanding technical constraints
- UX/UI Design Knowledge: Understanding of user experience principles and design best practices
- CRO Certifications: Relevant certifications in conversion optimisation, Google Analytics, or digital marketing
- Marketing Automation: Experience with marketing automation platforms and their integration with CRO efforts
- E-commerce Experience: Understanding of e-commerce conversion optimisation and online sales funnels
- Advanced Excethe
Job Types: Full-time, Permanent
Pay: £35,000.00-£40,000.00 per year
Benefits:
- Company events
- Company pension
- Flexitime
- Free parking
- On-site parking
- Sick pay
- Work from home
Application question(s):
- Someone who is based within a 1 hour drive of our office im Shoreham
Experience:
- Conversion optimisation: 2 years (required)
- Google Analytics, Google Tag Manager : 2 years (required)
- Optimizely,/Google Optimize: 2 years (required)
Work Location: In person
