About The Role
Job Title: SEO Content Writer
Location: Hybrid (with 3 days in phs Caerphilly office)
Job Summary
We are seeking a talented and results-driven SEO Content Writer to join our growing Marketing team. As a key member of the Marketing team and working closely with our Content and Digital team, the SEO Content Writer will be responsible for creating engaging, informative, and search-optimised content that drives traffic, boosts rankings, and supports our wider SEO and marketing objectives across the phs brand portfolio.
Key Responsibilities
- Conduct keyword research and apply SEO best practices to maximise organic visibility.
- Create high-quality, original content for blog posts, landing pages, and knowledge articles across phs brands.
- Optimise existing content to improve SEO performance, readability, and engagement.
- Collaborate with the SEO and content teams to align output with campaign and business goals.
- Maintain consistent brand tone, voice, and messaging across all content.
- Develop and manage a content calendar informed by SEO priorities and seasonal trends.
- Implement on-page SEO techniques including internal linking, meta descriptions, headers, and image optimisation.
- Monitor content performance using tools like Google Analytics and Google Search Console to identify opportunities for improvement.
Measures of success:
- Growth in organic traffic.
- Increase in keyword rankings (top 10 and top 3 positions).
- Improvements in on-page engagement (time on page, bounce rate).
- CTR from organic search results.
- Content delivered on time and aligned with content calendar.
Requirements:
- Proven experience as an SEO Content Writer, or similar role.
- Exceptional written and editing skills with a strong grasp of grammar, tone, and audience targeting.
- Experience with SEO tools such as SEMrush, Google Analytics and Google Search Console.
- Solid understanding of keyword intent and on-page SEO best practices.
- Familiarity with content management systems. Experience with Umbraco is a plus.
- Strong research skills, attention to detail, and the ability to work independently under tight deadlines.
- Understanding of B2B content strategy and best practices for engaging business audiences.