SEO Content Writer

Job Title: SEO Content Writer

Location: Hybrid (with 3 days in phs Caerphilly office)

Job Summary

We are seeking a talented and results-driven SEO Content Writer to join our growing Marketing team. As a key member of the Marketing team and working closely with our Content and Digital team, the SEO Content Writer will be responsible for creating engaging, informative, and search-optimised content that drives traffic, boosts rankings, and supports our wider SEO and marketing objectives across the phs brand portfolio.

Key Responsibilities

• Conduct keyword research and apply SEO best practices to maximise organic visibility.
• Create high-quality, original content for blog posts, landing pages, and knowledge articles across phs brands.
• Optimise existing content to improve SEO performance, readability, and engagement.
• Collaborate with the SEO and content teams to align output with campaign and business goals.
• Maintain consistent brand tone, voice, and messaging across all content.
• Develop and manage a content calendar informed by SEO priorities and seasonal trends.
• Implement on-page SEO techniques including internal linking, meta descriptions, headers, and image optimisation.
• Monitor content performance using tools like Google Analytics and Google Search Console to identify opportunities for improvement.

Measures of success:

• Growth in organic traffic.
• Increase in keyword rankings (top 10 and top 3 positions).
• Improvements in on-page engagement (time on page, bounce rate).
• CTR from organic search results.
• Content delivered on time and aligned with content calendar.

Requirements:

• Proven experience as an SEO Content Writer, or similar role.
• Exceptional written and editing skills with a strong grasp of grammar, tone, and audience targeting.
• Experience with SEO tools such as SEMrush, Google Analytics and Google Search Console.
• Solid understanding of keyword intent and on-page SEO best practices.
• Familiarity with content management systems. Experience with Umbraco is a plus.
• Strong research skills, attention to detail, and the ability to work independently under tight deadlines.
• Understanding of B2B content strategy and best practices for engaging business audiences.