Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
Summary
The Global Marketing Manager plays a pivotal role in developing and executing global marketing strategies that support the company's growth across regions and business units. This individual will lead cross-functional marketing initiatives, manage global campaign rollouts, and ensure consistent brand messaging and performance across markets. Operating at the P4 level, the Global Marketing Manager is expected to demonstrate strategic thinking, strong project leadership, and deep marketing expertise, while influencing across functions and time zones.
How will you contribute?
- Global Strategy Development: Develop and execute global go-to-market strategies in partnership with product, regional, and digital marketing teams.
- Campaign Management: Lead the planning, execution, and measurement of integrated global marketing campaigns across digital, social, content, and events channels.
- Regional Enablement: Work closely with regional marketing leads to ensure global campaigns are adapted and activated locally with relevant assets, messaging, and timing.
- Brand Governance: Ensure global brand consistency while supporting local market needs, acting as a brand ambassador across all materials and touchpoints.
- Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, Communications, Sales Enablement, and Customer Marketing to align strategies and share best practices globally.
- Performance Analytics: Define KPIs and success metrics for global campaigns; collaborate with Marketing Operations and Analytics teams to evaluate campaign effectiveness and optimize efforts.
- Content Leadership: Manage the development of global content that supports campaign and product launches, including value propositions, landing pages, email nurture streams, and sales collateral.
- Market Insights: Leverage market research and customer insights to inform positioning, messaging, and campaign strategies.
- Budget Management: Track and manage global marketing budgets and vendor relationships to ensure ROI and cost-efficiency.
- Other duties as assigned
What will you bring?
- Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree (MBA or equivalent) preferred.
- 7–10 years of progressive experience in B2B marketing, with a focus on global campaign planning and execution.
- Experience in managing cross-functional projects and leading in a matrixed, international environment.
- Strong understanding of integrated marketing strategies across channels including digital, events, and ABM.
- Excellent communication and collaboration skills, with the ability to influence at all levels of the organization.
- Data-driven mindset with experience in campaign measurement and marketing analytics.
- Ability to manage multiple priorities in a fast-paced, global environment.
- Experience working with marketing tools and platforms such as Salesforce, Marketo (or other MAPs), Google Analytics, and project management tools like Asana or Monday.com.
- Background in SaaS, fintech, cybersecurity, or other fast-growing B2B industries.
- Familiarity with multi-language, multi-region marketing execution.
- Experience working closely with regional field teams and sales leaders across EMEA, APAC, and North America
What do we offer?
- We value our people and offer a competitive salary along with company bonus
- Strong maternity and paternity scheme
- A workplace pension scheme
- Take what you need holiday package
- Private medical insurance
- Dental plan
- Group life assurance
- Group income protection
- Employee assistance programme
- A monthly wellness allowance
- Adoption assistance
- Stock options
Smarsh is an equal opportunity and affirmative action employer. Qualified applicants will receive consideration without regard to their race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Smarsh invites all qualified interested applicants to apply for career opportunities. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Including frequency of functions.
About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards. Come join us and find out what the best work of your career looks like.