Senior Marketing Coordinator

• Creation and development of new sales and marketing materials in accordance with set sales strategies and as requested by management.

• Continuously update and refresh materials as required.

• Keep main website contents fresh and updated using Contents Management System (CMS System) (including product data, news and distributor contact details)

• Understand and study Mitsubishi Heavy Industries (MHI) brand policy, share the latest policy updates with relevant staff and business partners. Rectify infringements if any.

• Monitor the marketing actions of each business partner/distributor.

• Monitor the industrial media releases (i.e. JARN, Cooling Post) to grasp market tendencies.

• Carry out new duties requested by Senior Manager (SM) /General Manager (GM) related to marketing items.

• Find and create social media content for MHIAE’s social media channels and work closely with appointed agency (including synchronisation with website(s) and events schedule)

• Creation of news stories to enhance and maximise MHIAE’s marketing exposure including utilisation of an external PR agent if required.

• Proofread catalogues and ADV material based on the request from related department, assist with development of brochures for strategic products.

• Create new marketing materials (i.e. branded give-aways) as and when required.

• Liaise and coordinate process with external agencies when required.

• Liaise with Mitsubishi Thermal Systems (MTH) Japan Marketing department to align product communication strategies and MHI brand policy.

• Share advertisement and materials including social media content with MHIAE sales managers to promote MHI’s air conditioning brand and products efficiently to improve MHIAE’s presence within the European market.

• Create and support communications with business partners/distributors if and when required.

• Conduct planning and media buying schedule, integrate with publications schedule for possible PR opportunity if required.

• Negotiate rates with various publications and work within agreed MHIAE budget.

• Continuously liaise with SM/GM for approval on orders.

• Carry out new duties requested by SM/ GM related to marketing activities.

• Help to arrange CPD’s as per the requirements of both the distributor sales team and the direct heat pump sales team.

• Arrange networking sessions as per the requirements of both the distributor sales team and the direct heat pump sales team.

• Utilise available resources to help plan and manage MHIAE’s annual distributor conference.

• Work with MHIAE management and team members in assisting with planned exhibitions.

• Support sales teams with customer data management systems as and when required.

• Maintain control of the annual marketing budget.

• Handle incoming enquiries from various sources including website(s).

• Collection of necessary data from distributors as well as other external customers.

• Organisation of applications and documentation approval.

• Keep file and record of all materials and data.

• Carry out any other duties requested by SM/GM.

• Liaise with Account Management & Business Planning Divisions to maximise Sales and progress targets.

• Liaise with Technical Division for Pre-sales/after-sales issues.

• Liaise with Corporate Division for payment & commercial conditions and legal matter.

• Degree in Communications, Marketing, Business, or relevant field of study is preferred.

• Approximately 5 years of relevant experience in marketing, communications, or advertising at an agency or in-house with clear B2B and energy/ industrial/manufacturing/HVAC sector.

• Excellent written communications skills, advanced command of English language & syntax, proof reading will be required. The ability to distil complex products and services into compelling points.

• Both creative and analytical in nature.

• Ability to multi-task, collaborate, and pivot to accommodate rapidly evolving industry dynamics and company objectives as well as varying communications cultures.

• Organised, with ability to follow different projects concurrently and meeting deadlines.

• Experienced in online tools/products i.e. website design experience and maintenance with experience in social media activity.

• Experience with DTP software (Adobe Illustrator, InDesign, Photoshop) and Modern AI & Digital Marketing tools.

• Work with autonomy to create and introduce new objectives to enhance marketing.

Business trips across Europe with a short notice may be required.

You may be required by the Company to undertake any duties within your skills and capabilities, which the Company considers necessary to meet business needs.