Description
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor.
Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in New York, Tulsa, and Manchester, we operate across North America, EMEA, and Australia.
Click on any of our vacancies and you’ll see one thing in common – they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you’re a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.
You will be the voice of our customers, a product expert, and strategic influencer to help our organization achieve industry share of mind and revenue growth.
Key Responsibilities
- Proven experience in product marketing, preferably within the B2B software space.
- Specific experience with HR software or internal communications software is highly desired.
- Demonstrated ability to develop and execute successful product or feature launches.
- Success in conducting market research and competitive analysis to inform product strategy.
- Experience with sales enablement and developing sales collateral.
- Ability to effectively prioritize and manage time to address multiple responsibilities.
- Strong understanding of marketing strategies, including digital marketing, demand generation, and content creation.
- Strong analytical skills and a data-driven mindset.
- Excellent written and verbal communication skills, including storytelling and presentation abilities.
- Familiarity with AI and its practical application in product marketing for content creation, market research, and more.
Growth mindset: You are proactive about learning and not afraid to try new things and fail. You see failure as a step towards achieving your larger goals.
Curious: You aren’t afraid to ask questions and often wonder “could there be a better way?” You aren’t afraid to learn new technology.
Influential: You know how to seek input from others and naturally build allies. You can strike the balance between being collaborative and challenging others to achieve an even better outcome.
Curious: You aren’t afraid to ask questions and often wonder “could there be a better way?” You aren’t afraid to learn new technology.
Influential: You know how to seek input from others and naturally build allies. You can strike the balance between being collaborative and challenging others to achieve an even better outcome.
Skills, Knowledge & Expertise
Product Positioning and Messaging:
- Develop compelling and differentiated product positioning and messaging that resonates with target audiences and clearly articulates how the product solves customer problems.
- Develop and maintain product messaging kit(s) that serve as an internal guide for howe we market, sell, and differentiate our products in the marketplace.
Sales and Customer Success Enablement
- Train sales teams on products, their features, and how to effectively communicate product value to prospects.
- Support sales channels by providing internal tools and external collateral.
Competitive Intelligence:
- Conduct internal and external market research on our core audiences, products, trends, competitors, and more.
- Analyze and package your research into actionable insights to influence the product roadmap, drive operational efficiency, and improve our right to win.
Go-to-Market Launches:
- Lead and coordinate comprehensive go-to-market strategies for new product launches and existing product updates, collaborating with Product, Sales, Customer Success, and other Marketing teams.
- Plan and execute product releases, ensuring smooth adoption and successful market reception.
Strategic Partner:
- Work closely with Product Managers to align product features with customer needs and refine product offerings based on feedback.
- Collaborate with cross-functional teams (Product, Sales, Customer Success, Engineering, etc.) to ensure alignment and drive product success.
- Act as a primary thought leader for products externally, including speaking engagements and written works.
- Advocate for customer needs and surface go-to-market challenges and opportunities.
About Interact Software
Interact is an enterprise intranet software company serving over 1,000 customers and millions of employees.
Our mission is to inform and connect every organization's greatest asset: its people.
For more than 15 years, Interact has worked with organizations like Levi’s, Sony PlayStation, Teva Pharmaceuticals and Domino’s to delivering outstanding intranet experiences.
Interact has offices in New York, Tulsa, and Manchester and operates across the whole of the US and Canada, EMEA, and Australia.
Our mission is to inform and connect every organization's greatest asset: its people.
For more than 15 years, Interact has worked with organizations like Levi’s, Sony PlayStation, Teva Pharmaceuticals and Domino’s to delivering outstanding intranet experiences.
Interact has offices in New York, Tulsa, and Manchester and operates across the whole of the US and Canada, EMEA, and Australia.