Job Title:Marketing Executive
Responsible to:Marketing Manager and ultimately Head of Leisure and Tourism
Liaising with:Events Manager, Leisure and Tourism and wider estate Team
Department:Leisure and Tourism
Location:Raby Castle, Park and Gardens
Hours:Full time, weekends and evening work may be required
Qualifications:A degree in marketing preferred but not vital
Experience:Experience preferred but not vital
Salary:£26,780 per annum dependent on experience
Job Ref:VA205-2025
Background
A Marketing Executive at Raby Estates is one of the most diverse roles there is to offer with the unique opportunity to support the marketing team across a range of locations and each and every department throughout this beautiful country estate.
The recent developments at Raby Castle, Park and Gardens have put Raby on the map as a leading lifestyle destination in England, complete with heritage buildings, remodelled gardens, stylish shopping, fascinating history and local food. Alongside, High Force Hotel & Waterfall one of the largest in the UK with adjacent country hotel alongside a range of countryside departments across the Estate.
We are looking for someone bursting with ideas to enhance and grow engagement across Raby Estates existing social media channels with high quality and engaging content such as reels, digital trends and influencers. This candidate will have an excellent, creative eye, enabling them to choose just the right imagery to represent this beautiful place appropriately. They will be articulate and confident enough to add engaging, compelling copy to these images, checking carefully for accuracy and correct tone of voice. This style will be developed across other marketing platforms too, including direct email marketing and the estate website, driving SEO and website traffic. Working closely with the Marketing Manager, the role will support with strategic marketing campaigns and analysing digital data.
This awe-inspiring family run estate is vast and thriving with opportunities, with an abundance of news stories for both visitors and the community alike. With a diverse range of departments including, tourism, farming, buildings, forestry, land management and sporting no two days are ever the same!
Key Responsibilities
- Creation, scheduling and posting of daily content across Raby Castle, High Force Hotel & Waterfall, Raby County Durham in accordance with the marketing strategy.
- Interacting with a range of different departments to achieve the highest quality content.
- Maintain industry relevance by identifying the latest digital trends to bring new and fresh ideas to the table.
- Update website and generate interesting and seasonal content, keeping SEO in mind at all times.
- Take ownership and grow the newsletter database on Mailchimp.
- Secure and host influencer visits and events with a clear agreement of guaranteed outputs in line with our strategy.
- Supporting with online digital presence through third party listings, google my business and more.
- Driving online sales and monitor progress to adapt the digital strategy accordingly. Build brands online presence and engage existing and new followers
- Strong copywriting skills to captivate and engage the audience
Job Requirements
- Exceptional attention to detail with excellent proofreading and copy writing skills.
- Ability to work within a team in a fast-paced environment or on own initiative as required.
- A clear understanding of brand identity and its application across a number of platforms.
- Experience of using Google Analytics, Canva, MailChimp and proactively managing web content is essential.
- Effective organisational, multitasking and time management skills.
- A strong appreciation of good customer service.
- Enthusiasm and capacity for hard work.
- Systematic and cheerful approach with a can do attitude.
- Flexible approach to duties undertaken.
What we have to offer
Its people that make a place, without people, a place is simply an empty shell. At Raby this is certainly true, its our people that make Raby special.
We strive to offer our employees an excellent working environment and the tools to perform, enabling them to achieve their goals and be the best they can be.
As well as some of the most iconic locations to work we offer:
- Attractive Salary
- 33 days holiday (inclusive of statutory holidays)
- Group Pension Scheme (7.7% employer contribution with the option to salary sacrifice)
- Group Life Insurance
- Employee Health Cash Plan
- Employee Assistance Programme
- Buy/Sell Holiday Scheme
- Free on-site car parking
- Opportunity for professional growth, including leadership training to strengthen your skills
- Discounts at our retail and food outlets
- Discounts for stays at High Force Hotel
- Complimentary access to Raby Castle and High Force leisure attractions
- Behind the scenes tour of Raby Castle
- Invitations to Raby Estate social events throughout the year
How to apply
If you feel you have the necessary skills, experience and personality to undertake this role, please apply below: