As part of our continued growth, we are looking for a skilled Content Marketing Executive to join our Epassi UK Team.
In this role you will be responsible for developing and delivering high impact content that drives brand awareness, supports lead generation, and positions Epassi UK as a leading tech-enabled employee wellbeing and benefits company in the UK. Working within a collaborative marketing team, your focus will be on engaging HR decision makers across the B2B space through compelling, strategic, and insight - led content.
You’ll also help create marketing content that supports our partner network – including benefit providers, gyms, and health assessment providers, ensuring their services are well represented and integrated within our messaging to clients and prospects. You will play a key role in amplifying our voice during an exciting phase of growth and brand integration following the acquisition of Zest. Your content will directly support pipeline development, thought leadership, and campaign performance.
You’ll be successful in this role when you:
Plan, create, and manage a range of content formats including blogs, whitepapers, email campaigns, guides, social media posts, webinars, case studies, videos, and podcasts
Develop and execute a B2B content calendar aligned with marketing and commercial objectives
Create engaging email content and blog posts to nurture leads and build brand trust
Collaborate closely with the digital and performance marketing specialists to ensure content supports SEO, PPC, and lead - generation goals
Support brand messaging and tone of voice across all B2B communications, especially during the brand integration of Epassi UK and Zest
Repurpose content across platforms to maximise impact, including social, email, and industry publications
Conduct industry research to identify content gaps, emerging topics, and opportunities for thought leadership
Work with the digital marketing specialist to manage content workflows, email sends, and performance reporting through Hubspot
Ensure all content is optimised for SEO and user engagement, using a range of SEO tools
Coordinate with internal stakeholders (Sales, Product, Partnerships, HR) to gather insights, customer stories, and internal expertise
Continuously evaluate content performance and adapt strategies accordingly
You’re a great fit, if you have:
2+ years’ experience in B2B content marketing, ideally within HR, SaaS, health, or employee benefits sectors
Proven ability to write and edit high quality, engaging, and SEO optimised content tailored for HR professionals
Strong understanding of content strategy and lead generation best practices
Experience using HubSpot (or similar marketing automation platforms) to manage email campaigns and content workflows
Familiarity with SEO tools (e.g., SEMrush, Ahrefs) to guide content optimisation
Proficiency in Canva (or similar) for creating visually engaging assets
Exceptional written and verbal communication skills
Creative mindset with a strategic approach to content planning
Experience working cross-functionally and managing multiple content projects at once
Interest in health, wellbeing, and improving workplace culture is a plus
KPI’S: Content engagement: Growth in blog traffic, average time on page, bounce rate
Lead generation: MQLs influenced or driven by content (email, gated content, blog CTAs)
Email performance: Open rates, CTRs, conversion rates
SEO impact: Organic traffic growth, keyword rankings, backlinks to owned content
Content output: Number of content assets delivered per quarter (blogs, guides, case
studies, etc.)
Brand and partner reach: Mentions in industry publications, podcast/video views, webinar
attendance
Partner collaboration: Quality and consistency of content developed for or with partners
Company events
Hybrid and flexible working style
Modern working tools
International environment
Benefit package for wellbeing support
Private health support
About the company
Epassi is an innovative fintech company, our purpose is to boost everyday well-being.
We are the market leader in mobile payments for employee benefits in Northern Europe – our solution combines all the benefits into a single mobile app. Epassi’s team is made of highly skilled people from top notch business developers, designers and software engineers to passionate sales, marketing, and customer support professionals. Epassi is awarded by the Financial Times as one of the fastest growing companies in Europe.
Epassi has recently expanded outside the Nordics!
We have recently acquired the UK's largest health and fitness network Incorpore, leading Italian corporate welfare and employee benefits company Eudaimon as well eading corporate fitness companies in Western Europe, Hansefit & i-gb in Germany & BFNL in Netherlands.
2007Epassi is founded
2008Launching the Sport & Culture benefits – the first mobile-payable benefits in Europe
2013Launched the commuting benefit.
2014Won the Deloitte Technology Fast 50 programme in Finland.
2015Epassi acquires Min friskvard and expands to Sweden
2016Alipay cooperation accepting payments from Chinese customers
2017Launching the Wellbeing benefit & acquiring Tyky Finland
2018Epassi offers Alipay outside of Finland cooperation with Siirto&Vipps
2019September - Pekka Rantala appointed CEO (former CEO Rovio Entertainment) October - Bregal Milestone Acquired controlling stake in ePassi.
2020January - Epassi and Finnair loyalty program partnership. March - Epassi acquires ActiWay further expanding Swedish presence May - Epassi and Wolt online food delivery partnership
2021Epassi acquires Sodexo BRS Sweden and Eazybreak - cements its position as the Nordic champion for employee benefits
2023Epassi expands outside the Nordics – acquires Incorpore - UK's largest health and fitness network with 11 million employee userbase, and Eudaimon - leading Italian corporate welfare and employee benefits company.
2024Epassi acquires two of Europes leading corporate fitness companies, Hansefit in Germany and BFNL in Netherlands.
2024Epassi acquires Smartum, a pioneer in promoting employee well-being in Finland
2025Epassi continues to grow in Germany by acquiring i-gb (Initiative - Gesunder Betrieb GmbH), a leading provider of motivational employee benefit solutions in Germany.
Patricia Kobylanska | Contact Person
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