Are you looking for an opportunity to deepen your digital marketing knowledge and hone your skills within an established and growing leader in the off-grid energy sector? If yes, we want to hear from you - you don't need to have swathes of marketing experience, you'll be joining a close-knit team supporting each other to be great, so a passion to learn is essential!
Reporting to the Head of Acquisition, the role of Acquisition Marketing Executive will be instrumental in keeping acquisition marketing efforts running smoothly and breaching into new areas. Supporting growth in both Paid and Organic Search channels, plus opportunity to work on projects across multiple additional acquisition channels on both tactical and strategic levels.
What you’ll be doing…
Paid Search (PPC)
- Own the daily monitoring of Google Ads and Bing Ads spend, identifying tactical opportunities.
- Report on regional spend and performance, identifying areas for improvement and cost-efficiency.
- Rollout ad copy testing and campaign optimisations using Google Ads Editor.
- Testing and implementing emerging campaign advancements as they become available.
Content (& on-page SEO)
- Building a content calendar that aligns with the overall acquisition strategy.
- Identifying opportunities and creating new content across blogs, landing pages and FAQs.
- Using SEMrush and other tools to find relevant keywords and improve content for better search visibility.
- Assist with the next evolution of our FAQ centre, creating how-to guides and imagery.
- Monitor and report on changes in our Organic metrics and search performance.
Acquisition Expansion
- Supporting multi-channel marketing initiatives to grow core customer base; including but not limited to Digital Streaming, Print, Events, Sponsorship and Paid Social.
You’ll be ideal for this role if…
- You want to expand your knowledge in core acquisition marketing principles and want to be part of a growing channel mix as we discover emerging opportunities.
- You love digital marketing, particularly Search, measurement and growing online presence.
- You’re a numbers person; we love to track what we do, celebrate our wins and learn from our losses.
- You enjoy a varied workload, one day it’s full PPC focus and the next it’s writing content for landing pages.
- Testing new ideas is something you get excited about, seeing your ideas come to life.
- You love a mix of office and home working – office being ideal for collaboration and ideas whilst homeworking allows you to get your head into data.
What your background should be…
Essential
- Understanding of digital marketing principles, pay-per-click advertising, audience targeting, and performance optimisation.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Proficiency in Microsoft Excel for data analysis and reporting.
- Ability to multitask and manage multiple tasks in a fast-paced environment.
- Ability to write engaging content for blogs and landing pages.
- Strong attention to detail and a passion for continuous learning and testing new strategies.
Favourable
- 1-3 years of experience in digital marketing, with a focus on Paid Search, SEO, and/or Paid Social.
- Experience using Google Ads, Bing Ads, Facebook Ads Manager, LinkedIn Campaign Manager, or SEO tools like SEMrush or Ahrefs.
- Proven experience of copywriting and content creation across multiple mediums.
- Familiarity with Google Analytics and/or Looker Studio for tracking and reporting.
The reward…
- Competitive salary: £28,000 to £36,000 DOE
- Healthcare: Access to Bupa Private Healthcare, ensuring your health and well-being are always a priority.
- Employee Assistance Programme (EAP): Our EAP is a confidential support service designed to help you manage life's challenges effectively. Access to professional guidance and resources 24/7.
- Pension: Benefit from both company and personal contributions to your salary sacrifice pension scheme.
- Holidays: Enjoy 25 days of annual leave plus bank holidays, giving you plenty of time to relax and recharge, plus a long service reward system that celebrates your tenure with extra holiday. Additional holiday of up to 5 days per holiday year can also be purchased.
- Fitness: Take advantage of our subsidised gym membership to keep fit and healthy.
- Perks: Enjoy a range of discounts and savings through our Perks at Work program, along with life insurance worth 4 times your salary.
- Sustainability: Embrace a greener commute with our Cycle2Work option, Electric Car Scheme and on-site electric charging points.
Location...
This role is currently hybrid-based, with the requirement to attend our office in St Ives, Cambridgeshire on a weekly basis, frequency determined by commute distance as per our office attendance policy.
The BoilerJuice office is an open plan space, with lots of natural light; a social room where you can sit back and relax with your colleagues, a fully stocked kitchen with bean to cup coffee, fresh fruit and snacks to keep you going throughout the day!
At the time of starting employment, the successful candidate must have the right to work in the UK.
About us…
BoilerJuice is an established and profitable UK based online marketplace connecting customers with oil-heated homes with oil suppliers. We keep our customers warm while saving them time and money and provide cost-effective, easy-to-process orders to the suppliers we work with. We’re backed by Livingbridge, a leading Private-Equity fund investing to grow the business in the UK and beyond.
We have an established growth engine, acquiring customers using the highest sustainable acquisition cost and building lifetime value through life-cycle marketing and ‘upgrading’ customers to our subscription service.
We are growing fast, have high NPS scores, strong customer retention and a loyal customer base that accounts for well over 50% of our customers. Alongside our transactional and subscription services we have a unique “Green” product using certified tree-planting programs to offset carbon emissions.
Interested - Apply now!