Social Media Manager
London, UK
About Citco
Citco is a global leader in fund services, corporate governance and related asset services with staff across 50 office locations worldwide. With more than $2.3 trillion in assets under administration, we deliver end-to-end solutions and exceptional service to meet our clients’ needs.
For more information about Citco, please visit www.citco.com
About the Team & Business Line
Fund Administration is Citco’s core business, and our alternative asset and accounting service is one of the industry’s most respected. Our continuous investment in learning and technology solutions means our people are equipped to deliver a seamless client experience.
Your Role:
Reporting to the Head of Marketing, the Social Media Manager will be part of the Group Marketing team to lead our social media strategy. In this role, you will oversee all aspects of our social media presence, develop innovative campaigns, and drive measurable business results through strategic social media initiatives.
Key Responsibilities:
- Develop and execute comprehensive social media strategies aligned with overall marketing and business objectives and strategic priorities
- Establish KPIs, analyse performance data, and optimize strategies to maximize ROI
- Oversee content creation and publishing across all social platforms, ensuring brand consistency and engagement
- Direct paid social media campaigns, including budget management and performance optimization
- Build and maintain relationships with influencers, partners, and industry thought leaders
- Identify emerging platforms, tools, and trends to maintain competitive advantage
- Collaborate cross-functionally with marketing, sales, product, and creative teams
- Create social media performance reports and insights for executive leadership
- Develop and implement crisis management protocols for social channels
- Understand target audiences for each social channel, create persuasive content that strikes a chord with Citco’s audience, and unique to the typical interactions of each channel
- Draft copy and designers to ensure content is informative, appealing and accurate
- Oversee site metrics and creative design
- Understand SEO principles as they relate to social media and monitor SEO and engagement and suggest content optimization
- Moderate user-generated content in line with Citco’s policy
- Capture and analyse the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Monitor trends and adjust strategies to stay ahead of platform changes and industry developments
- Analyse performance metrics and provide regular reports on ROI and KPIs
About You:
- At least 5 years of experience running a financial institution’s social media platforms
- Bachelors degree (or equivalent) marketing, communications or related field marketing or related area preferred.
- Strong understanding of social media analytics and reporting
- Experience with paid media campaigns
- Excellent communication and writing skills, with a strong attention to detail
- Strong time and project management skills
- Creative thinker that can interact with senior spokespeople and internal teams to ensure that each campaign/post is effective and achieves the desired result
- Aims to exceed expectations of high-quality service delivery for every campaign
- Able to work collaboratively with senior stakeholders to deliver a high-quality level of work and meet desired goals/objectives
Our Benefits
Your well-being is of paramount importance to us, and central to our success. We provide a range of benefits, training and education support, and flexible working arrangements to help you achieve success in your career while balancing personal needs. Ask us about specific benefits in your location.
We embrace diversity, prioritizing the hiring of people from diverse backgrounds. Our inclusive culture is a source of pride and strength, fostering innovation and mutual respect.
Citco welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection.
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