Social Media and Content Executive

Join the ACLT as our new Social Media & Content Executive!

We’re looking for a creative, organised and confident Social Media & Content Executive to help us level up our social media presence, connect with Gen Z and energise our current audience.

Maintaining all our social channels, we would like someone with a heavy interest in video content creation and someone who is not shy in front of the camera to take our TikTok and video content to the next level.

You’ll be the face of the ACLT online, creating scroll-stopping content and videos while attending exciting events like City Splash, Black Pride and Notting Hill Carnival to capture moments that showcase our mission - getting more people from the Black community on stem cell, blood and organ donor registers.

You’ll work closely with our Head of Marketing & Partnerships and Marketing & Campaigns Manager, pitching fresh content ideas, building online campaigns and keeping our channels active and engaging. You’ll need strong video editing skills, a love for storytelling and the ability to stay organised across multiple campaigns.

We’re not your typical charity. We are a passionate small team, that have a genuine care for the patients we work with. To fit into our team, it is important that you have a genuine care for others, alongside being a team player. The people we help are always at the forefront of what we do.

Recently, we have collaborated with the likes of Chunkz, Stevo, Simply Sayo, 90’s Baby podcast, Danke Sounds, Marvel, NHS, P17 and Slow Jams with A – with more exciting partnerships coming this year, that you can use to shape our social media (@acltcharity).

If you're a team player who is bold and passionate about content creation and wants to make a difference and have fun doing it, we want you on the team.

Key Responsibilities

TikTok

• Create and edit fun, trend-driven TikTok videos/campaigns that resonate with Gen Z and reflect ACLT’s mission.
• Create interview style content at events to promote the work we do and the people we work with.
• Keep up with TikTok trends, sounds and challenges, adapting them to share powerful messages about blood, stem cell and organ donation.
• Plan and film creative TikTok content at events, behind the scenes and with influencers to boost engagement.
• Experiment with TikTok tools like effects, transitions and text overlays to make content stand out.
• Collaborate with the marketing team to plan TikTok campaigns that drive awareness and inspire action.
• Analyse performance metrics to refine content and grow our TikTok audience.
• Jump in front of the camera when needed to bring content to life and represent ACLT online.

Social Media Management

• Develop and execute social media strategies to increase brand visibility and engagement across platforms (e.g., Facebook, Instagram, X, LinkedIn, TikTok).
• Create, schedule, and publish engaging content (posts, stories, videos, etc.) that aligns with our brand voice and marketing goals.
• Monitor social media channels, respond to comments and messages, and engage with our online community.
• Analyse social media performance using analytics tools and generate reports to measure the effectiveness of campaigns.
• Plan, create, and manage paid social media campaigns on platforms such as Facebook, Instagram, X, LinkedIn, and TikTok.
• Develop ad copy and creative assets that drive engagement and conversions.
• Monitor ad performance, optimise campaigns, and report on key metrics.

Content Creation

• Collaborate with the design team of external stakeholders to create visually appealing graphics, videos, and other multimedia content, that is on brand.
• Stay updated with industry trends and incorporate relevant topics into content strategies.
• Write compelling copy for social media posts, advertisements, and marketing materials.

Campaign Development

• Assist in planning and executing marketing campaigns to promote and create awareness.
• Work with the marketing team to develop content calendars and ensure timely delivery of materials.
• Taking lead on social media content ideas and campaigns to reach our goals.

Collaboration and Coordination

• Collaborate with cross-functional teams, including marketing, fundraising, patient support, donor recruitment, PR agency and external stakeholders to ensure cohesive messaging and brand consistency.
• Coordinate with influencers, brand ambassadors, and partners to amplify our social media.
• Communicate with our PR company, to assist in PR events and marketing campaigns to run alongside.

Influencer Marketing

• Identify and engage with relevant influencers and brand ambassadors to promote our work.
• Develop and maintain strong relationships with influencers, negotiating collaborations and partnerships.
• Coordinate influencer campaigns, including briefing influencers, managing deliverables, and ensuring brand alignment.
• Track and analyse the performance of influencer campaigns, providing insights and recommendations for improvement.
• Ensure compliance with advertising standards and disclosure requirements in influencer content.

Requirements:

• Must have experience in video content creation and have proof of your work and editing.
• Previous experience working within marketing/social media and a strong portfolio to show your work and creativity.
• Able to commit to working outside of normal working hours to attend events and capture content. Our usual working hours are 9:00am - 5:30pm you must be able to commit to these times and commute to our office in Thornton Heath.
• Must be highly organised to keep on top of multiple projects.
• Be a team player who is willing to get stuck into helping the team.

We unfortunately cannot sponsor anyone for this role you must be a UK citizen or have the right to work within the UK currently. PLEASE APPLY WITH LINKS TO PREVIOUS WORK/PORTFOLIO,_ OR YOU WILL NOT BE CONSIDERED FOR THE ROLE._

Job Type: Full-time

Pay: £28,000.00-£30,000.00 per year

Benefits:

• Casual dress
• Company events
• Employee discount
• Work from home

Schedule:

• Holidays
• Monday to Friday
• Weekend availability

Application question(s):

• Are you comfortable being the face of ACLT social media and getting in front of a camera? (This is a main part of this role, please do not apply if this is not you)
• Can you commit to working 9:00 am - 5:30 pm alongside some out-of-hours events to create content that may include weekends?
• Do you have a portfolio/links to previous content creation (mainly video)? You will not be considered if you do not send this alongside your application.

Work Location: Hybrid remote in Thornton Heath CR7 8RD