Senior Paid Search Manager

About the company

At Ocean, we’re on a mission to become the UK’s leading credit platform for people not served by the mainstream, helping them improve their financial wellbeing over their lifetime. This has been our mission for over 30 years, and it’s still the thing that drives us to do better and more for our customers.

We do this by helping our customers make informed decisions and access personal finance products.

 If our mission sounds interesting, please keep reading!

About the job

As our new Senior Paid Search Manager, you’ll have a proven track record of delivering. Never one to rest on your laurels, you’ll be comfortable venturing outside your comfort zone,  pushing the boundaries of what’s possible in pursuit of perfection. You’ll be the kind of person who thrives in a fast-paced environment like ours.

What you’ll be doing for us

• Take full ownership of the Paid Search activity for the product you will be assigned to
• Plan, execute and monitor campaigns according to the business strategy to achieve targets and ongoing growth
• Uphold the highest standards into running the marketing activity
• Continuous improvement of our performance, processes and workflows by challenging the status quo, both in terms of quality and efficiency
• Deploy advanced AI automation and machine learning capabilities to maximize campaign ROI and precision targeting
• Build strong relationships with internal teams, facilitating communication with stakeholders
• Regularly communicate insights and findings with teams and senior leadership
• Analyse data to monitor performance, traffic quality and identify marketing growth opportunities
• Harness predictive analytics and AI-driven insights to forecast performance trends and uncover scalable growth levers
• Hold frequent communications with existing account managers from Google/Microsoft to access key insights and Betas which will help the business to stay ahead of the competition
• Stay ahead of the curve in paid search and marketing, integrating relevant advancements into our practices
• Drive performance through intelligent bidding algorithms, automated campaign optimization, and next-generation AI campaign formats
• Live and breathe our values: Openness, Trust, Humility, Professionalism, Respect, and Passion

Skills and Experience

• Mastery of Google Ads is essential; Google Search 360 experience is a significant advantage
• Advanced expertise in AI-driven advertising technologies, automated bidding strategies, and intelligent campaign optimization platforms
• Familiarity with Display and Meta Ads and understanding how these can help paid search
• Skilled in Google Analytics for a deeper monitoring of paid activity
• Proven track record using machine learning analytics platforms for advanced data interpretation, automated reporting, and performance forecasting
• Exceptional analytical abilities
• Strong commercial acumen
• Demonstrated success applying AI-powered research tools for strategic keyword discovery, creative optimization, and deep audience intelligence
• Excellent attention to detail is a must in a highly regulated environment like financial services
• Outstanding communication and teamwork capabilities
• Experience with intelligent creative optimization tools and automated testing frameworks for continuous performance improvement
• Able to engage both technical and non-technical stakeholders effectively
• Proven competence in a dynamic setting, juggling multiple projects and priorities with ease
• Strong commitment to adopting cutting-edge AI innovations and translating emerging technologies into competitive marketing advantages

What we will do for you

• Pay you competitively and review your salary every year
• Welcome you into our awesome team (dare we say the best? We do, yes!)
• Bring the kind of vibe where we want you to share your ideas, even if it’s not “your area”
• Provide you with all the kit you need to work from home. Of course, you can also work from our Manchester or Cyprus offices, too.
• Help you plan for life after work with our pension scheme
• Take care of your health with eye test vouchers, and our employee assistance programme
• Give you 25 days holiday (to start with), as well as local public holidays and a day off on your birthday
• Support you with training, mentoring and anything else you need to further your development and hit your career goals
• Invite you to regular online and in-person team socials, as well as the occasional team retreat somewhere exotic
• Help you help others with optional “community” days for volunteering
• Provide you flexibility of benefit with PerkBox discounts our / and Ocean Health Plan