OVERVIEW:
Join us as a Senior Marketing Planning Manager to play a critical part in bridging digital and physical brand experiences, ensuring all customer touchpoints align to create a cohesive omnichannel ecosystem that drives business objectives, enhances engagement, and supports revenue growth.
We have an exciting opportunity to join our team on a 15-month Fixed-Term Contract as maternity cover.
Sitting within the Marketing Planning team, your focus will span campaign planning, retail & events marketing and marketing operations & optimisation. You’ll play a central role in building and delivering a strategically integrated cross-channel marketing calendar and seamless customer experience.
This role is for a someone who thrives in a fast-paced environment and knows how to get the best out of a team.
FIND THE GYMSHARK WAY
Gymshark has grown rapidly from humble beginnings in a Solihull garage to become a global leader in fitness retail. We now have operations and outlets all over the world and a value in excess of a billion dollars. In such a dynamic, respected, high-growth business, we can offer exciting careers with real opportunity to make your mark and achieve success as a team member and individual. From day one, our mentality has been ambitious, agile and disruptive. If you share the Gymshark mindset, join us for the ride – our growth will be your growth
WHAT YOU'LL BE DOING
As the Senior Marketing Planning Manager, you will lead a team responsible for developing, executing, and optimising marketing campaigns, retail store openings, and events. You will drive strategic planning, oversee execution, and ensure cross-functional alignment to maximise performance, enhance customer experience, and deliver impactful, data-driven results. Key responsibilities include:
Marketing Campaign Planning:
- Lead the development and execution of an integrated cross-channel marketing strategy that connects digital and in-person brand experiences, aligned to business goals and the go-to-market calendar.
- Collaborate with Brand Managers and cross-functional teams to plan and deliver hero new product drops, seasonal, and 'Top 30 product' campaigns, setting clear objectives, timelines, budgets, and audience strategies.
- Partner closely with Merchandising to shape and coordinate commercial activation plans, including key trading moments, sales events, and brand-building promotions.
- Use performance insights and customer data to assess campaign effectiveness, optimising plans to maximise engagement, impact, and customer lifetime value.
Retail & Events Marketing:
- Develop marketing playbooks for new store openings and post-launch periods, ensuring sustained engagement and strong performance beyond launch.
- Partner with cross-functional teams to integrate retail stores into the wider omnichannel experience, driving seamless connections between digital and physical touchpoints.
- Build scalable strategies to increase app downloads, boost in-store engagement, and maximise the impact of brand events, from attendance to post-event conversion.
- Work closely with Creative to streamline and scale marketing asset deployment through automation and efficient workflows.
Marketing Operations & Optimisation:
- Establish and track clear KPIs and reporting frameworks, aligning performance reviews with business priorities, financial goals and regional nuances to inform data‑led strategy.
- Collaborate with stakeholders to brief campaigns, defining objectives, timelines and audience insights, and partner with Creative to meet all GTM milestones.
- Lead the seasonal hindsighting process, gathering channel learnings to shape key themes and ensure next‑season creative is rooted in consolidated insights.
- Continuously refine marketing workflows and automation, using campaign feedback to boost efficiency and effectiveness.
WHAT YOU'LL NEED:
It is essential that you already have extensive experience in a similar role within a DTC business. We are also looking for:
- A solid background in cross-channel marketing, with a deep understanding of marketing fundamentals and how to apply them in practice.
- A genuine interest in fitness, wellness, lifestyle, culture, and fashion, with an instinct for what resonates with consumers.
- Strong analytical skills and strategic thinking, able to see both the big picture and the detail.
- Proven experience leading and developing teams, with a collaborative leadership style that builds trust and drives results.
- Excellent communication skills, both written and verbal, with the ability to influence and inspire across all levels.
- Confident cross-functional leadership, able to bring people together and guide teams through ambiguity and fast-paced change.
- A curious, open mindset – someone who thinks laterally, challenges constructively, and is comfortable being challenged in return.
- A commitment to continuous improvement, with a willingness to give and receive feedback and lead through change with clarity and resilience.
This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSHQ, Solihull, UK.
Early submission is recommended, as we'll be reviewing applications soon.
