Senior Marketing Manager, Vintage (12-month FTC)
Are you a brilliant communicator with the drive and vision to create and deliver industry-leading campaigns across a range of genres? Would you love the opportunity to play a central role in imprint and catalogue strategy? Vintage are looking for a strategic and creative marketer, reporting to the Marketing Director of Vintage and working as part of a team of twelve with one direct report.
About the team
At Vintage, we are dedicated to bold publishing.
Our books encourage all sorts of readers all over the world to think differently in big and small ways. We make a book the best of its kind, with publishing expertise and world-class design.
Vintage publishes a broad portfolio of award-winning and bestselling titles across fiction, non-fiction, poetry and graphic novels. Some of the UK’s oldest and most prestigious imprints make up Vintage publishing, including Chatto & Windus and Jonathan Cape. These imprints are joined by newer or relaunched imprints: The Bodley Head, Harvill, Fern Press, and Vintage Classics with its distinctive red spine design. Vintage is part of Penguin Random House UK.
Vintage authors include Margaret Atwood, Rory Stewart, Nigella Lawson, Jo Nesbo, Abir Mukherjee, Ocean Vuong and Gabrielle Zevin.
The role
In this role you will lead marketing strategy for a mix of titles at Vintage, working across our imprints with particular focus on best-in-class campaigns for the Jonathan Cape list. You will also lead on the marketing strategy for Vintage Classics and for priority titles on the backlist. You’ll have management responsibility for one direct report.
Key responsibilities:
- Deliver outstanding, sales-driving campaigns for a range of frontlist titles across Vintage’s imprints
- Marketer for Vintage’s Jonathan Cape imprint, working closely with Editorial and Publicity to support the imprint’s strategy, reading material for acquisitions and working on pitches
- Lead the marketing strategy for Vintage Classics, working closely with the Marketing Manager to deliver impactful marketing campaigns for key series and titles on the Classics list
- Work closely with sales, editorial, publicity and with data and insight to identify titles on Vintage’s backlist to support and allocate budget and resource to these across the marketing team
- Line management and talent development of one direct report
What you’ll bring
Essential criteria:
- Proven track record in delivering effective and impactful book marketing campaigns across a range of platforms and for a range genres
- Able to analyse campaign effectiveness and turn data into actionable insights
- A strong eye for design and an understanding of what makes a consumer pay attention
- Excellent positioning and copywriting skills and an ability to build campaign strategies informed by audience insight
- Experience in creative direction of stand-out pitch documents and presenting marketing vision to prospective authors and agents with impact
- People-management or mentoring experience – an inspiring leader and a good listener who enables people to do their best work
- A clear, confident and energising communicator, able to manage stakeholders, influence colleagues and impress authors and agents
- A strong team player and a positive champion for our books, team, brand and division, focused on building a network and sphere of influence across the trade
- Experience of working with agencies – from media agencies to creative teams across different media
Application instructions
Please apply with your CV and cover letter outlining why you are the right candidate for the role by 11:59pm on 6th July.
Please ensure you include a cover letter, as it is a crucial part of our assessment process. The cover letter offers an opportunity to show how your experience and interests align with the role requirements. Typically, we expect the cover letter to be no more than one or two pages in length.
Salary
Circa £45,000-£50,000 annual salary dependent on how your skills and experience align to the role, plus bonus and benefits.
What you can expect from us
Hybrid working
While our offices across the UK are places to connect, collaborate and celebrate with colleagues, we recognise that flexibility around where you work is just as important. For this role we expect that you will attend the office a minimum of two days per week, typically Tuesday and Thursday.
The recruitment process
As a Disability Confident Committed organisation, we offer interviews to candidates with a disability who meet the essential criteria for the role, and opt-in on their application form. The essential criteria for this role are listed as part of the ‘What you’ll bring’ section. There may be times when the volume of applications means we cannot take all eligible candidates to interview.
We encourage you to tell us about any reasonable adjustments you may need by emailing [email protected]. Remember, you only need to share what you are comfortable to for us to support your request.
Please note, we are not able to accept agency CVs for this role. Any CVs sent speculatively will not be eligible for a fee.
Company: Penguin Books Limited
Country: United Kingdom
State/Region: London
City: London
Postal Code: SW11 7BW
Job ID: 279706
