Senior Marketing Campaigns Executive
The Company
Founded in 2015, ExpenseIn set out to make expense management easier and less frustrating, replacing time-consuming, paper-based processes with a smarter, faster solution. As we grew, we introduced new modules like invoice management, carbon reporting, and volunteer expense claims - all designed to save businesses time and hassle.
Today, we help companies in over 50 countries process more than a million expenses every month. In January 2025, we were acquired by AccountsIQ to bring even more value to finance teams. Together with the AIQ team, we continue to innovate and scale, helping businesses take control of their finances with smarter, more connected solutions.
The Role
Reporting to the Head of Marketing, we’re seeking a Marketing Campaigns Executive with strong copywriting and campaign skills to join the UK’s leading cloud-based expense management solution. The successful candidate is responsible for executing and managing marketing campaigns across the customer life cycle, with a strong focus on email marketing, CRM automation and paid media campaigns (Google, Microsoft, LinkedIn).
This is a hands-on role requiring expertise in copywriting, email creation, digital marketing, paid media and CRM-based automation, as well as collaboration with internal teams and external partners. For our Senior Digital Marketing Executive, we’re looking for a dynamic professional who “owns” digital campaigns and brings innovative ideas and hands-on execution.
What you’ll be doing
- Managing and executing multi-channel webinar marketing campaigns to existing customers and new prospects, with a primary focus on email marketing
- Managing and executing product marketing campaigns in collaboration with our product, design and social media team members
- Managing and executing customer engagement campaigns in the loyalty and advocacy stage (NPS campaigns, software review platform campaigns, etc.)
- Managing and executing paid media campaigns in the awareness stage (Google ads, Microsoft ads, social ads)
- Writing copy for emails, campaign landing pages, paid media campaigns
- Conducting A/B testing on subject lines, email content, automation workflows and paid media copy
- Monitoring and optimising campaign performance, using analytics to improve results
- Keeping up with digital marketing trends and introducing new strategies to improve effectiveness of marketing campaigns
- Working cross-functionally with product content, design, and social media team members to create compelling campaign assets
- Collaborating with other departments, ensuring alignment with broader business goals
- Supporting the Head of Marketing with other tasks as and when needed, for example, blog articles, ebooks and social media posts
What you’ll need
- 3+ years of experience in a similar role in B2B SaaS
- Experience with paid media campaigns (Google ads, Microsoft ads, LinkedIn ads)
- Degree in marketing, journalism or relevant discipline
- Expertise in email marketing – Hubspot experience preferred
- Competent with marketing tools such as HubSpot, Mailchimp, Intercom, Google/Microsoft ads, GA4 and CMS
- Strong writing skills with the ability to create compelling and concise marketing content
- Strong execution skills – ability to manage multiple campaigns from start to finish
- Excellent analytical skills with the ability to interpret data and metrics to make data-driven decisions and drive optimisation strategies
- Strong creative skills and a keen eye for detail
- Strong interpersonal and collaboration skills
- Excellent project management skills
- Ability to manage personal workflows and work autonomously
Why work with us?
As a forward-thinking, collaborative company, we combine drive, energy, and ambition with a friendly, supportive culture that encourages everyone to do their best work. With a strong focus on growth and expansion, we're poised to elevate both the ExpenseIn product and the level of service we provide to our customers. We’re looking for passionate, talented individuals to join our team as we work together to increase efficiency and add value to ordinary business processes.
Some of our perks
- 25 days annual leave + bank holidays + 1 day off for your birthday
- Service Leave
- Remote working
- Private Health Insurance
- Pension contribution (3%)
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