What you'll be doing?
Leadership, Management and Strategy:
- Have authority on the MS Dynamics platform for marketing, manage all features specific to the marketing function.
- Support the Dynamics Delivery Lead to prioritise the MS Dynamics backlog, representing the needs of Marketing teams to improve the user experience.
- Proactively identify new development opportunities to deliver Customer Journey requirements and innovate current personalisation and automation capabilities.
- Oversee the use of MS Dynamics across the marketing function and divisions to ensure optimal use, actively driving best practices.
- Authorise and issue technical guidance on MS Dynamics, assisting with any Dynamics-related queries from Marketing teams and divisions.
- Regularly align with colleagues across marketing to share priorities and drive strategic alignment across media, brand, communications, content, and creative so that omnichannel journeys are cohesive.
- Keep informed on the latest innovations in marketing automation and AI to recommend improvements in the MS Dynamics product and Customer Journey.
Driving Digital CRM & Automation Capabilities:
- Lead new development initiatives, working with IT and other third parties to understand requirements, build, test and update configurations, and drive delivery of prioritised updates.
- Gather requirements from Marketing teams, supporting the translation of business requirements to technical requirements.
- Run UAT sessions with the business to ensure new enhancements are configured optimally.
- Ensure MS Dynamics is performing and fit for purpose, proactively identifying and responding to technical issues.
- Support the Dynamics Delivery Lead with integration with Group IT, keeping Group IT informed of all objectives that will have implications for MS Dynamics and its interface with other Group IT technology.
- Work with the Digital Product Manager to support the integration with Sitecore, keeping closely aligned on current developments and priorities.
- Oversee the delivery of change programmes to embed new MS Dynamics features and processes.
- Identify opportunities for new training to drive digital CRM capabilities, supporting the delivery of training, and working with third parties to coordinate training sessions.
Reporting, Analytics and Optimisation:
- Monitor and report on progress of ongoing MS Dynamics developments, keeping all stakeholders updated and informed.
- Monitor and report on MS Dynamics performance and system use, identifying opportunities to optimise use of product features to maximise ROI on Dynamics spend.
- Support the Dynamics Delivery Lead to manage budgets and extensions.
What you'll need?
- Experienced professional with 4+ years in a digital marketing role.
- Strong MS Dynamics product knowledge and experience.
- Experience delivering digital omnichannel CRM campaigns (email, SMS), lead nurturing, campaign automation, personalisation, and journey analytics.
- Experience developing implementation roadmaps and processes around new technology.
- Strong stakeholder management skills, ability to articulate and present a strong business case, influence stakeholders, manage change and problem solve.
- Strong project management skills, capable of leading large projects, liaising with different teams, and reporting to stakeholders at different levels.
Our Company and Benefits
We’ve been nationally recognised as a 5 star housebuilder since 2010 for supplying high-quality homes for all generations. That’s more than any other major housebuilder. It’s because we combine the brightest minds, the latest technology, and a genuine commitment to putting customers first. We want the best people in the industry to help us shape the future of building. We have tailored opportunities for apprentices, graduates, experienced professionals and ex-Armed Forces personnel to come and help us stay one step ahead, and build the homes that Britain needs.
Barratt adopts a hybrid way of working which assumes that where roles allow, our office-based colleagues divide their time between working in the office, on our construction sites and sales offices, and working from home, as the role dictates. We recognise the many benefits that an effective hybrid working culture brings to both the Company and our colleagues.
We are building an organisation where anyone with drive and talent can pursue the career they want. We are building a culture where anyone, regardless of gender, race, age, sexuality, disability, background or any other characteristic, can progress and be proud to work for us.
As part of working for Barratt Redrow PLC and specifically for this role we offer:- Competitive Salary
- Competitive Bonus Scheme
- Private Medical Cover - Single Cover
- Annual Medical Health Assessment
- 26 days’ holiday (increase by 1 day for every 3 years’ continuous service up to 29 days)
- Choice of Flexible Benefits
- Enhanced Family Friendly Policies
