Podcast Growth Lead (Crime Desk)
Location: dmg Headquarters, Derry Street, HSK, London
Position: 6 Month - Fix term contract
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan 4x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards
Plus many other benefits….
Job Introduction
About The Crime Desk
The Crime Desk is your home for gripping true crime podcasts from the makers of The Trial. We bring together a passionate community of listeners who crave real stories, expertly told. With hundreds of episodes, exclusive new shows, and a fast-growing subscriber base, we’re ready to take The Crime Desk to the next level — and we need your help.
The Role
We’re looking for an ambitious, creative and data-driven Growth & Product Lead to expand The Crime Desk’s reach and deliver even more value to our subscribers. You’ll own subscriber growth, retention and engagement, and lead on product strategy — from refining our membership offering to shaping how listeners discover, subscribe and stay loyal.
Main Responsibilities
- Develop and execute a growth strategy to increase paid subscribers and audience reach.
- Analyse user data and customer insights to identify opportunities for growth, retention and upselling.
- Lead product strategy for The Crime Desk membership — refining the value proposition, pricing, and user experience.
- Work closely with editorial, marketing and tech teams to test and launch new features, content bundles and promotions.
- Plan and run marketing campaigns across email, social, partnerships and other channels.
- Build and manage relationships with distribution partners and podcast platforms.
- Report on key metrics and share insights with senior stakeholders to inform wider strategy.
Person Specification
- Proven experience growing digital subscription or membership products — ideally in media, podcasts, audio or publishing.
- Strong understanding of product development and user experience for content-driven platforms.
- Data-driven mindset — comfortable using analytics tools to turn insights into action.
- Creative marketer with a track record of planning and delivering growth campaigns.
- Collaborative, entrepreneurial and comfortable working in a fast-paced environment.
- Passion for true crime and audio storytelling is a big plus!
Why Join Us?
- Be part of a fast-growing and high-priority area of DMG Media’s business.
- Work with award-winning brands and a team of passionate audio and media professionals.
- Drive the commercial success of a new frontier for one of the UK’s most influential media publishers.
About dmg::media
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.
Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.*
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.
www.dmgmedia.co.uk
*GA Sept 2024
** Dec 2023 - Nov 2024- inclusive
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
