Character.com..... Whether your favourites are Paw Patrol or Peppa Pig, Harry Potter or Minecraft, Star Wars or Bluey, Character.com is the one-stop shop for all character-based clothing for kids and adults.
Our happy clothes inspire small and big kids to express their unique identity. Our mission is to produce clothes that kids feel comfortable wearing, both literally and in themselves, so they’re guaranteed to wear a smile whenever they put on our clothing!
Founded in 2009 and based in South Wales, we’re now turning over more than £50 million per year and sell our amazing clothes internationally.
We’re still founder-led but in 2021, we secured significant investment to accelerate our development; an exciting phase that we want you to be a part of as we build a team to take Character.com to the next level.
So, what’s it like here? Walk through the door, and you’ll find a dynamic business with a family feel. It’s an informal and inclusive place where people are empowered to succeed, work hard, have fun, and get the job done. We’ve taken care to cultivate this culture, and we hope you’ll thrive in it.
We seek a results-driven PPC Specialist to enhance advertising efficiency across multiple platforms and international markets, including Amazon. You will be responsible for optimizing campaigns to maximize ROI while helping to manage a multi-million-pound budget.
This role offers a direct impact on top-line sales, making it highly rewarding for someone passionate about marketing. It’s ideal for a data-driven individual who enjoys analysis and uncovering insights.
What We’re Looking For:
- A strong analytical mindset with the ability to interpret data and apply insights to real-world marketing strategies.
- A commercially savvy individual who can identify and capitalize on opportunities.
- A results-oriented professional with a curious and proactive approach to problem-solving.
Collaboration & Impact:
You’ll work closely with key business areas, including Trading, Ecommerce, Brand, and CRM, as well as cross-functional teams in Buying, Merchandising, and Operations. Your expertise will help drive strategic decisions and campaign performance across the business.
Key Responsibilities:
- Budget Management – Assist in overseeing ad spend to ensure efficient allocation.
- Campaign Creation & Optimisation –Create & continuously refine campaigns to maximize ROI and performance.
- Performance Monitoring – Track ad performance, analyse bidding targets, and adjust strategies accordingly.
- Data Analysis & Reporting – Generate reports, conduct profitability analysis, and provide insights into trends and opportunities.
- Keyword Research – Identify gaps and new opportunities for campaign improvements.
- Seasonal Planning – Develop marketing plans ahead of key events and seasonal shifts.
- Cross-Platform Reporting – Monitor and report on ad performance across multiple platforms.
Key Skills & Attributes:
✅ Strong Analytical Mindset – Enjoys working with data, interpreting insights, and translating them into actionable strategies.
✅ Commercial Acumen – Motivated by key performance metrics such as profit, revenue, and ROI.
✅ Excel & Spreadsheets Proficiency – Comfortable handling and analysing large datasets.
✅ Self-Motivated & High Standards – Takes initiative, strives for excellence, and sets high expectations for both themselves and others.
✅ Energy & Commitment – A proactive and enthusiastic approach with a strong impact on business performance.
✅ Organised & Multitasking Skills – Capable of managing multiple projects in a structured and efficient manner.
✅ Problem-Solving Ability – A clear, logical thinker who enjoys tackling challenges.
✅ Personal Drive & Curiosity – Naturally inquisitive with a passion for learning and professional growth.
✅ Eagerness to Develop Skills – Willing to learn and expand expertise in performance marketing.
✅ Professionalism & Punctuality – Punctual, dependable, and well organised.
Bonus Skills (Preferred, but Not Essential):
- Familiarity with analytical software/ad software to interpret and optimize performance data (Perpetua, Junglescout, Google Analytics)
- Some Experience with ad platforms (Meta, Google, Amazon Ads)
If you're passionate about data, digital marketing, and driving business growth, this role is a fantastic opportunity to make a real impact!
Job Types: Full-time, Permanent
Pay: £28,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee discount
- Free parking
- On-site parking
- Store discount
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Swansea: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- Marketing: 1 year (preferred)
- Digital marketing: 2 years (preferred)
Work Location: In person
Application deadline: 15/06/2025
Expected start date: 09/07/2025
