Martech Consultant
London
CL9
Accenture Song is where you can accelerate your career in a dynamic and innovative digital marketing team that redefines how organisations connect with customers and deliver value. We are a fast growing division dedicated to crafting transformative digital experiences at scale.
We are looking for someone to join the Customer Technology Team within the Marketing Practice to support the growing technology portfolio, specifically around Customer Data Platforms (CDPs). Supporting our clients across a wider range of industries to deliver cutting edge technology.
Grow alongside our global network of talent and help drive impactful change for some of the world’s biggest brands.
About the
You will be a crucial part of our Customer Tech team supporting on the delivery of Personalisation Strategies with clients wanting to drive customer centric experiences. The successful candidate will need to have a particular expertise in Marketing Automation and Customer Data Platforms. Particular focus areas will be:
Customer Data Strategy: Understanding data-driven approaches for audience building and segmentation for marketing campaign activation
Personalisation and decisioning strategies and capabilities
Data Orchestration: Integrating data seamlessly across platforms
Product ownership, business analysis, project management (agile) and core consulting skills
Strong technical understanding of commercial platforms in the personalization and CDP domains
Your Responsibilities:
You will be part of a high performing team tasked with supporting in growing the personalization and CDP capability and knowledge. You should have demonstrable experience in the following areas:
Digital Marketing Platform Consultant:
Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools
Conduct vendor assessment, client’s MarTech/ AdTech capability assessment
Provide recommendations on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack
Research, evaluate and recommend new martech /adtech systems and suppliers. Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.
Partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients
Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects
Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the personalization and CDP domain
Other skills:
Excellent oral and written communication skills
Creating and maintaining client relationships
Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies
Proficient in marketing research and analysis
Ability to establish and build on working relationships effectively
Ability to solution and budget projects/ engagements for clients
Experience in working with middle to senior management levels within existing organization / client organizations
Strong experience in shaping and driving engagements
