Marketing Technology Developer

Company Description

Legal & General (L&G) is a leading UK financial services group and major global investor.

We’ve been safeguarding people’s financial futures since 1836, and strive to build a better society, while improving the lives of our customers and creating value for shareholders.

We are one of the world’s largest asset managers and provide powerful asset origination capabilities. Together, these underpin our retirement and protection solutions: we are an international player in pension risk transfer, in UK and US life insurance, and in UK workplace pensions and retirement income.

L&G Retail supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.

Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.

We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.

Joining us means helping create brighter financial futures for all our customers. 

Job Description

We are seeking a Marketing Technology Developer to help deliver scalable, data-driven solutions that enhance customer engagement. You’ll develop and implement Martech tools that support acquisition, conversion, and retention, translating business needs into technical solutions and deploying them through our development governance framework.

What you'll be doing:

• Delivering high-quality Martech solutions that enable personalised, automated communications using customer data and technology platforms
• Translating business requirements into technical specifications and automating data pipelines to support seamless digital experiences
• Designing, testing, and validating technical solutions to meet defined business goals and performance standards
• Collaborating with marketing, IT, and analytics teams to ensure smooth integration and optimisation of Martech tools
• Documenting work to QA standards and resolving issues through effective coding, testing, and debugging
• Embedding best practices by staying current with industry trends and sharing knowledge through training and certification (e.g. Tealium, Braze, Adobe)
• Developing and applying tools, protocols, and processes to uphold high digital standards and efficient delivery

Qualifications

Who we're looking for:

• Optimising Martech Tools: Focused on efficiency and continuous learning, with experience across evolving Martech platforms.
• Campaign Automation: Skilled in tools like Adobe Campaign, Braze, or similar.
• Audience Management: Experience with CDPs such as Tealium, Adobe, or Treasure Data.
• Data & Analytics: Proficient with MongoDB, Snowflake, DataIku, Alteryx, Power BI, Adobe Analytics, or CJA.
• Agile Delivery: Comfortable working in fast-paced Agile environments (Scrum, Kanban).
• Data Privacy & Governance: Knowledge of GDPR, PECR, and experience applying data governance in regulated settings.
• Martech Implementation: Hands-on experience with CRM, CDP, and digital orchestration tools.
• Workflow Design: Capable of designing and testing complex workflows, ideally in financial or regulated industries.
• API Integration: Experience with REST and/or SOAP APIs.
• Campaign Execution: Skilled in building ad hoc and automated campaigns in marketing platforms.

Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual, performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
• There are the many discounts we offer – both for our own products and at a range of high street stores and online
• In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart 

Additional Information

At L&G, we believe it's possible to generate positive returns today while helping to build a better future for all. 

If you join us, you’ll be part of a welcoming, inclusive culture, with opportunities to collaborate with people of diverse backgrounds, views, and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time, term-time and job shares. Although some roles have limited flexibility due to customer demand, we accommodate requests when we can. 

It doesn’t matter if you don’t meet every single criterion in this advert. Instead, think about what you excel at and what else you can bring in terms of strengths, potential and connection to our purpose.