Marketing Strategy and Planning Manager - LIONS Learning

Company Description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

Job Description

This role is based in our 240 Blackfriars office

LIONS Division showcases global best practice in creativity, effective and impactful marketing. We set the global benchmark in creative and effective marketing and, through our insight and advisory services, enable brands and their partners to reach and exceed it.

We provide a suite of solutions that connect, inform and unlock potential for people and businesses, covering events, intelligence, training and advisory services. Our five-day Festival in Cannes, France is the meeting place for the global marketing community and a celebration of the world’s most excellent and effective work.

Role overview 

As the Marketing Strategy and Planning Manager at LIONS Learning, your role plays a vital part in building product awareness, generating demand, and collaborating with the commercial team to drive product growth across the LIONS Learning pillar.

This is a highly strategic position across a growing and evolving product portfolio within an established business.

As the business’ products and product portfolio grow and develop, so will the role and your opportunities for development.

Key accountabilities

• Responsible for the delivery of go-to-market planning and execution across B2B lead generation, B2C ecommerce revenue generation and alumni engagement for all LIONS Learning marketing campaigns globally.
• Build an active community of brand advocates in our growing base of course alumni.
• You’ll communicate with partners, customers and internal stakeholders regularly to ensure the marketing strategy continues to answer clear customer needs. Ensuring a consistent feedback loop with the overall market that feeds into marketing activity.
• Work alongside the Divisional PR team to land strategic storytelling and key messaging for Learning products.
• Own delivery of detailed creative campaign briefs, ensuring all assets are considered in ahead of time to clear deadlines and meet overall campaign objectives.
• Build and drive approval of key campaign assets, including emails, and deliver to a timely manner, ensuring that deadlines are met.
• Ensure that all comms are briefed in ahead of time with our planning tool, Monday.com and contribute towards the comms calendars for all Learning products.
• Collaborate with the LIONS product & propositions marketing team on customer retention frameworks, informing sales enablement process and progress.
• Work closely with internal stakeholders to ensure commercial alignment on strategic goals, messaging, and execution. Facilitate communication, ensuring that marketing initiatives support sales objectives, and that commercial teams have adequate tools and information they need to engage with prospects.
• Responsible for reporting - setting KPIs at the beginning of a campaign, briefing the relevant teams in capturing the right information and ensuring a live dashboard is produced, managing internal team expectations, setting clear reporting pathways and managing campaign wash-ups post-campaign.
• Be a champion for the marketing strategy & planning discipline in the Marketing Department, and lead by example with our manifesto, outlined in the team playbook.
• Build a strong network of prospects and customers, leveraging this knowledge to inform insight-led marketing strategies and plans that answer clear customer needs.
• You are an advocate and ally for diversity, equity and inclusion
• You are a connector, working hard to ensure people and projects are not inadvertently siloed or silenced

This list is not exhaustive and there may be other activities you are required to deliver.

Qualifications

• Experience in building a sustainable marketing engine for a product suite that crosses B2C and B2B - with specific consideration given to paid media, email nurture and supporting partnerships to drive results
• Embrace regular change and move at speed to execute on an exciting new product in the market
• Worked on new product releases and built go to market campaigns from scratch
• Email marketing expertise, particularly in journey mapping and automation - and building emails and managing approval processes
• Experience in lead management, clear reporting and conversion optimisation
• Strong project management abilities, cross-functional team collaboration skills and experience working with multiple stakeholders of varying seniority
• You’re able to manage multiple workstreams simultaneously

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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