About Us
We’re The Pets Larder — a growing, independent, family-run pet business based in Cornwall. Founded by Katy and Andy, we specialise in natural treats, holistic wellness products, and our in-house dog food brand (Aflora). With a strong customer base of eco-conscious pet lovers across the UK, we’re passionate about providing healthy, ethical alternatives for dogs and their humans.
We’ve grown fast through word of mouth and organic love — now we’re ready to turn the taps on and scale more intentionally.
What We’re Looking For
We’re looking for a remote, part-time performance marketer to help us grow through Meta (Facebook/Instagram)and Google Ads.
This is not just a contractor role — we’re looking for someone who wants to join the journey, build something meaningful, and become a valued part of our small team.
The Role
Working closely with the founders, you’ll lead our paid ad strategy and execution across Meta and Google platforms. We need someone confident in setting up, managing and optimising paid campaigns, and who understands how to grow a brand with real customers — not just vanity metrics.
Key Responsibilities:
- Plan, build and optimise campaigns on Meta and Google (Search & Shopping)
- Test creative, copy, and audiences to improve ROAS and customer acquisition
- Report on performance and recommend growth opportunities
- Collaborate on landing pages, promotions and product launches
- Help us build a scalable, ethical, and profitable acquisition funnel
About You
This role is ideal for a former agency marketer or e-commerce ads specialist who now values flexibility, family life and meaningful work — perhaps a parent returning to freelance life. You’re data-driven but human-focused, and excited to make an impact in a brand that truly cares about what it sells.
You’ll have:
- 3+ years’ experience running Meta and/or Google Ads for e-commerce
- Strong understanding of ROAS, AOV, customer lifetime value, CPCs and CPAs
- A results-focused mindset with a creative edge
- Confidence working independently with founders
- (Bonus) Experience with Shopify, Klaviyo, and GA4
- (Bonus) A love of dogs and an interest in wellness, nature or ethical products
Role Details
- Type: Part-Time Freelance / Contractor
- Location: Remote (UK-based preferred but not essential)
- Hours: ~6–8 hrs/week to start, with room to grow
- Pay: £500 - £800 /month depending on experience
- Bonuses: Performance-based
- Perks: Staff discount
We’re a values-led business with real people and real passion — we’re not corporate, and we don’t pretend to be. If you're looking for something different, and want to work with people who genuinely care, this could be the role for you.
How to Apply
Please apply with:
- A short intro about you and why this role fits your life
- Examples of past campaigns or results you’re proud of
- Your availability and expected monthly/hourly rate
We’ll be reviewing applications as they come in. If you’re excited by the sound of this — we’d love to hear from you.
Job Types: Part-time, Freelance
Pay: From £500.00 per month
Benefits:
- Employee discount
- Work from home
Work Location: Remote
Application deadline: 14/06/2025
