Our Role
A good foundation is in place – product quality, brand strength and active customer base. Our brand marketing strategy will build on that, supporting our growth ambitions by raising brand awareness and elevating our brand/products through the stories we tell, and the engaging and consistent way we tell them.
We are looking for a Head of Brand Marketing to work with the Marketing Director to define and implement brand marketing strategies to reach and engage with our customers. Somebody with an in depth understanding of brand and storytelling across all platforms who will lead on planning and execution of campaigns, brand media planning, social channel strategies and management, customer events and brand partnerships.
We need an outstanding communicator, able to bring together stakeholder teams, and a highly effective planner, with experience and in depth understanding of all communication channels.
**Please be aware that application to this role may take longer to hear back than usual; however, we will update you as soon as possible
What you’ll be doing
- Work with the Marketing Director to define brand marketing strategy in the UK and, at a later point, other markets
- Lead and coordinate the campaign planning process – seasons, events and products. Own the Planning calendar and Critical Path
- Oversee execution of marketing campaigns across all sales and marketing channels
- Lead on social strategy and execution. Managing the Social team
- Develop a brand partnerships strategy and manage all existing and new brand partnerships
- Develop and implement a local marketing strategy to support store openings and on-going store performance
- Manage a small team and influence cross-functionally at every level. Work closely with other marketing teams [CRM, Performance, Content, PR] as well as Sales Channels [Digital and Retail], Product and Creative functions
The skills & experience that you’ll need
- Significant brand marketing experience within Retail and/or Luxury brands
- Knowledge of all marketing comms channels, in particular social, media (digital, print, OOH) and events
- Proven leader of brand marketing teams and programmes. A driver of change – able to inspire, influence, collaborate and lead cross-functional teams
- Credible and confident to influence senior stakeholders
- Excellent written and verbal communication skills at all levels as well as developed interpersonal skills
- Able to interpret, prioritise and act with a sharp attention to detail
- Highly organised with the capacity to lead multiple projects at the same time
- High aesthetic taste level and intuitive understanding of our brand
- Creative flair alongside good commercial understanding. Analytical, passionate, resourceful and imaginative
- Education to degree level
What we’ll offer you
At The White Company, we value our employees for always going the extra mile for every one of our customers; we reward this with great benefits and competitive salaries.
- Discount -Up to 50% discount (dependent on contract type)
- Holiday – 25 days rising to 28 days after 3 yrs
- Holiday Buy – opportunity to buy up to an additional 5 days holiday
- 30% Bonus Potential - In addition to our competitive salaries, all our permanent employees are entitled to join a discretionary bonus scheme. (dependent on contract type)
- Perkplace Benefits Platform – offering a variety of discounts across wellbeing and lifestyle
- Wagestream Money Management app - access to Wagestream gives you power over your pay and supports financial wellbeing
- Continued Development - Inclusion on our Leadership Development Programme
- Pension Scheme
- Life Assurance
- Private Medical Insurance
Additional Benefits
- Fruit basket daily
- Tea and coffee provided
- Working from Home - option to work from home on Mondays and Fridays
- Social - Christmas party/social events throughout the year
- Seasonal Sample Sales
- Volunteer Day - with a charity of your choice
- Great Location - Close to transport links - over ground Shepherds Bush station /underground White City & Wood Lane stations. Westfield shopping centre with shops restaurants/bars/cinema and gym
Our Equality Diversity and Inclusion statement of commitment
At The White Company we are committed to creating an inclusive culture that welcomes and celebrates a diversity of backgrounds and identities.
We are working together to ensure our environment is one where people can bring their authentic selves to work, where their contribution is valued, ability enhanced, and perspective appreciated. Where difference is respected, encouraged, and celebrated. Where you can feel you belong.
We are committed to an active Equality Diversity and Inclusion Policy, which starts with our recruitment and selection process.
We'd love you to join us on our journey.
Our Sustainability statement of commitment
We are committed to building a sustainable legacy that will enable a brighter future for people and our planet.’ We believe this should be reflected in everything we do
