- Overview:
We are seeking a motivated and detail-oriented Email Performance
Assistant to support the day-to-day execution and optimisation of email
deliverability initiatives. Reporting directly to our Email Deliverability
Specialist, this role is ideal for someone with a solid foundation in email
marketing who is looking to deepen their expertise in deliverability and
sender reputation.
Key Responsibilities:
- Assist with the management and warm-up of multiple dedicated IP
addresses (currently 50+) across various email platforms. - Support the setup, submission, and maintenance of sendercertification processes, specifically Return Path (Validity Sender
Certification). - From a deliverability perspective, help manage email campaignstrategy including template preparation, audience segmentation,
and data hygiene. - Contribute to deliverability monitoring and troubleshooting incollaboration with our Email Deliverability Lead.
- Coordinate with developers and design teams to ensure associatedwebsites and landing pages meet email best practices.
- Use Everest or equivalent tools to monitor inbox placement,engagement metrics, and sender reputation.
- Analyse and report on key email performance metrics (open rates,click rates, bounce rates, etc.).
- Maintain accurate documentation of domain/IP configuration, emailauthentication, and warm-up progress.
- Stay up to date with email industry trends, ISP policy changes, anddeliverability best practices.
The ideal candidate:
- Minimum 12 months of experience in email marketing, ideally
- within a fast-paced or high-volume environment.
- Hands-on experience with email campaign management, including:
- Email content creation and layout
- CRM/data segmentation and targetingoPerformance reporting and analysis
- Familiarity with core deliverability concepts (e.g. authentication,
spam traps, blocklists, engagement metrics). - Previous experience working with at least one major ESP, ideally:
- Dotdigital
- Adestra
- SendGrid
- Exposure to or understanding of Return Path sender certification
(Validity) is highly desirable, as it forms a core part of the role. - Experience using deliverability tools/platforms such as Everest or
Postmaster Tools is an advantage. - Understanding of sender reputation and inbox placement
principles. - Familiarity with DNS configuration and records (SPF, DKIM,
DMARC, etc.) is ideal. - Familiarity with IP and Domain warm-up strategies
- Broader digital marketing knowledge (e.g. SEO, PPC, social) is a
plus.
Personal Attributes:
Highly organised with excellent attention to detail. - Analytical mindset and comfortable working with data.
- Willingness to learn and develop under expert guidance.
- Proactive, dependable, and collaborative.
- Must be based within a 45-minute drive of St Albans
- Hold a valid UK driver’s license and access to a personal vehicle
- Must have the right to work in the UK without sponsorship
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