Job Role: Email and Media Marketing Campaign Executive
Location: Hybrid/Nantgarw - Cardiff (3days in the office, 2days working from home)
Salary: £26,000.00 to £27,000.00 (DoE)
Contract: Permanent, Full-time
Why do we want you?
Are you a proactive and detail-focused marketing professional with experience in email campaigns (Mailchimp), CRM segmentation, and strategic ad placements? If you have a track record of driving engagement and conversions through data-led marketing, this role could be a great fit for you.
Please note: To complete your application, you will be redirected to Wilmington plc’s career site.
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”!
Key Responsibilities
Email Marketing (Mailchimp)
- Build and schedule email campaigns across multiple product lines using Mailchimp, working with our graphic designer and content curator
- Collaborate with internal teams to gather content, develop messaging, and ensure brand consistency.
- Create and manage email journeys and automation where appropriate.
- Monitor campaign performance and provide insights for continuous improvement (open rates, CTR, conversions, etc.).
- Develop targeted email lists based on user behaviour, demographics, and engagement history.
- Research and evaluate relevant industry publications and media outlets.
- Coordinate the booking and delivery of advertising assets with media contacts.
- Maintain a media calendar and track performance of advertising spend.
- Support data-driven decision-making through campaign reporting and analysis.
What’s the Best Thing About This Role?
You will have real ownership over your campaigns from start to finish. Working across email, data, and media to make a measurable impact within a collaborative and growing team.
What’s the Most Challenging Thing About This Role?
Balancing multiple campaigns across different product lines while ensuring consistent messaging, timely delivery, and strong performance insights all in a fast-paced, deadline-driven environment.
Essential and desirable capabilities:
To be successful in this role, you must have:
Essential:
- Proven experience with Mailchimp (or similar email marketing platforms).
- Experience managing email campaigns from concept to reporting.
- Strong understanding of CRM platforms and data segmentation
- Experience liaising with external media contacts and managing ad bookings.
- Excellent written and verbal communication skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Experience with marketing automation tools.
- Basic HTML knowledge for email template editing.
- Familiarity with GDPR and email marketing best practices.
We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment.
Before you go....:About us
Find What You’re Looking For
The Legal Bit!
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Please note that this role may remain advertised until an offer of employment has been made.
