Location: DMGT HQ - High Street Kensington, London
Position: Permanent
About the Role
The Editorial Insights Executive is responsible for providing data-driven insights and recommendations to the audience team, journalists, and editors. This includes monitoring, analysing and reporting organic traffic data and identifying opportunities to grow the audience. The ideal candidate will have an understanding of web analytics, data visualisation, and the media industry.
Main Responsibilities
- Monitor, analyse and report organic traffic on a daily and weekly basis
- Provide insight and make recommendations to the newsroom on how to grow the audience across referrers such as SEO, social and third-party aggregators
- Work with the product team to provide insight in new and existing site features that improve the user experience
- Proactively analyse traffic data and make data-led recommendations
- Work with the central analytics team to share best practices and collaborate on projects
Person Specification
- Experience of web, SEO and social analytics tools e.g. Google Analytics, Google Search Console and CrowdTangle
- Experience with data visualization tools, such as Power BI and Looker Studio
- Expectance working with BigQuery and SQL is a plus
- Advanced Excel skills and experience of working with large data sets
- Ability to work in a fast-paced news environment
- Strong communication and presentation skills, both written and oral
- Ability to translate data effectively for those who are not familiar with it
- Confidence in delivering and presenting actionable insights and analysis to stakeholders
- Logical approach and problem-solving skills
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
About Us
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.
Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.*
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views** in the past year.
www.dmgmedia.co.uk
*GA Sept 2024 **March 2024 - Feb 2025 inclusive
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
