Digital Marketing Officer

TITLE: Digital Marketing Officer

MAIN LOCATION: Hybrid - Based at Contact but may be required to work at other Manchester locations as required

RESPONSIBLE TO: Communications and Marketing Manager

RESPONSIBLE FOR: N/A

WORKS WITH: All departments

HOURS: 17.5 hours per week part time (some evenings & weekends)

STATUS: Permanent

OVERVIEW OF THE ROLE

The Digital Content Officer is responsible for producing engaging, high-quality digital and social media content across Contact’s website and online platforms. This role plays a key part in telling the story of Contact – showcasing our theatre productions, participation projects, commercial activity, and the journeys of the young people and artists we work with.

Using tools such as social media, email marketing, and website updates, the Digital Content Officer helps to increase awareness, grow audiences, and support ticket sales and other forms of engagement. Working closely with teams across the organisation, they will also support and encourage staff and young creatives to contribute to content creation. This role offers the opportunity to develop new skills and shape aspects of the role around the post-holder’s interests, in line with the organisation’s goals.

MAIN TASKS

• Oversee Contact's social media channels, creating and scheduling compelling content that drives engagement, footfall and ticket sales, replying to messages and sharing relevant external content.

• Create compelling and accessible written and visual content using software including Canva and the Adobe suite, ensuring compliance with brand guidelines

• Maintain mailing lists and plan, write and schedule regular newsletters in line with Contact’s programme of events

• Act as ‘Brand Guardian’ ensuring that all communications are visually on brand as well as on message, representing Contact’s mission, vision and brand values

• Work with the Communications & Marketing Manager and Sales and Audiences Manager to produce and execute a comprehensive marketing and communications strategy, including website updates, email marketing and external advertising

Support all Contact staff and supported artists to engage with content creation and distribution, including channel take-overs. port and where appropriate train young people across Contacts projects and programmes to create and distribute digital content.

GENERAL

• Undertake any other duties that may reasonably be required in connection with the position

• Keep up to date with developments within the arts and youth culture

• Undertake any other duties that may be reasonably required in connection with the position

• Represent Contact at external events as required

• Establish and maintain good working relationships with all Contact’s partner organisations

• Get involved with creative work being presented by Contact by attending workshops, read-throughs, rehearsals and performances on a regular basis

• Follow Contact’s Health & Safety policy, undertaking duties as required and ensure reasonable care is taken to maintain a healthy and safe place for public and staff

• Actively commit to Contact’s Equal Opportunities policy and Contact’s Safeguarding of Young People policy

• Actively commit to Contact’s anti-racism working practices

• Advise and report regularly on activity as required by the wider Senior Management Team, Board and sub-boards, supplying any data required to meet funder reporting requirements.

• Provide mentoring and support to young people and on occasion deliver training/workshops in areas relevant to your job role

• In line with Contact’s governance model, pro-actively engage young people in decision-making through consultations, young people’s panels and other mechanisms relevant to your job role

• Manage all personal data in line with the General Data Protection Regulations, using the Spektrix database as directed

PERSON SPECIFICATION

ESSENTIAL

• Support Contact’s vision and values and the work we do

• Support and commitment to Equal Opportunities, Safeguarding and Anti-Racism practices

• Support commitment for working in a creative organisation focused on young people (13-30)

• Experience of working with a website Content Management System

• Experience of creating written, visual and video content and updating social media channels

• Experience of creating newsletters

• An ability to write effective, interesting and persuasive copy

DESIRABLE

• Experience of being involved in the planning and delivery of digital marketing campaigns, working across multiple social media platforms and digital channels

• Demonstrable knowledge of working with design/print or other marketing agencies

• Experience within a commercial arts environment

• Knowledge of a wide range of marketing techniques and the ability to apply these to communications plans and campaigns

• Experience of effective campaign evaluation

• Experience of using Dotdigital and Spektrix

• Experience of using Canva, Adobe Illustrator and Adobe InDesign