Digital Marketing Lead
Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Marketing
Closing date: 18 August 2025
Requisition ID: 400012007
We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.
Why join us
Joining Sainsbury's as a Digital Marketing Lead means stepping into a dynamic and innovative role where you will have the opportunity to lead and optimise digital campaigns across multiple channels, managing substantial budgets and driving performance, innovation, and best-in-class execution. With a focus on strategy, measurement, and activation, you will collaborate with internal teams and platform partners to align digital activation with commercial goals, making a significant impact on campaigns for leading brands. Working in a fast-paced environment with a supportive team, this role offers the chance to leverage your expertise in digital performance marketing while continuously learning and adapting to new challenges and opportunities in the ever-evolving digital landscape.
What you'll do
As the Digital Marketing Lead at Sainsbury's, you will be responsible for leading and optimising digital marketing strategies across various channels such as Google Ads, Microsoft Ads, SA360, Apple Search Ads, and Affiliate marketing via the CJ platform. With oversight of annual budgets exceeding £5M, you will drive performance, innovation, and best-in-class execution in collaboration with internal stakeholders. Your role will involve developing and executing test and learn agendas to enhance performance, aligning digital activation with campaigns and commercial goals, and overseeing campaign setup, optimisation, and execution to ensure technical accuracy. Additionally, you will manage a team of offshore colleagues, collaborate with internal and external partners, and contribute to the overall success of the digital marketing initiatives at Sainsbury's.
Who you are
As a Digital Marketing Lead at Sainsbury's, you are a seasoned professional with hands-on experience in digital performance marketing, particularly within the ecommerce, fashion, or retail sectors. Your deep expertise in managing multi-million pound budgets and driving performance KPIs, coupled with your knowledge of key platforms such as Google Ads, Microsoft Ads, and SA360, positions you to lead activation and optimisation across various digital marketing channels. With a strategic mindset, strong communication skills, and a collaborative approach, you excel in aligning digital activation with commercial goals, driving campaign measurement and performance analysis, and fostering cross-functional relationships within a fast-paced and dynamic organisation. Your commercial awareness, problem-solving abilities, and willingness to learn and adapt make you a valuable asset in delivering best-in-class digital marketing strategies and execution.
Essential criteria:
- Experience in digital performance marketing, Proven experience in marketing across ecommerce, fashion, or retail.
- Knowledge of key platforms: Strong experience in Google Ads, Microsoft Ads, SA360, Apple Search Ads, and CJ affiliate platform.
- Budgeting knowledge: Experience managing multi-million pound budgets and achieving performance KPIs.
- Digital tracking and analytics: Experience in tagging, UTM, and cookies.
#LI-SM1
We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:
Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 10% of salary, depending on how we perform.
Your wellbeing is important to us too. You'll receive an annual holiday allowance and you can buy up to an additional week's holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.
Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.
Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).
