Company Description
Insights is a Learning and Development company which aims to change the world through the power of self-awareness.
Our core purpose is to create a world where people truly understand themselves and others and are inspired to make a positive difference in everything they do. Like any brilliant team we’re made up of different people. A career at Insights is about welcoming people for who they are, and supporting their journey towards whoever they want to become.
Across the globe our products help people see themselves and others in a new light, to spark stronger connections in our workspaces and beyond. It all starts within. We're always making sense of ourselves - evolving as we move through life. Discovering our own minds means we're committed to constantly expanding them. And we want to shout about it. We love what we do, and we have fun doing it. That's what makes the magic of Insights. We work in a space where everybody belongs, where you can be unapologetically you.
Job Description
We've created an exciting new opportunity in our established Marketing team for a Demand Generation lead. You'll be developing and executing a comprehensive demand generation strategy that drives qualified leads, fuels revenue growth, and enhances our brand presence in the global market. This role owns the end-to-end demand generation engine, from campaign planning and execution to performance measurement.
Your success will be measured by the effectiveness of demand generation campaigns, lead quality and volume, pipeline contribution, and overall revenue impact. Additionally, you will be instrumental in fostering collaboration across the marketing, sales, and product teams to create a seamless and impactful customer journey.
With a deep understanding of customer needs and behaviours, you ensure that all demand generation initiatives are aligned with delivering exceptional customer experiences. Additionally, you remain open to new ideas and perspectives, willing to constructively challenge viewpoints to drive improvement and innovation.
Day to day you'll
- Lead the development of a global demand generation strategy focused on lead acquisition, nurturing, and conversion to support growth.
- Collaborate with Marketing, Creative, and Sales teams including CAT team to create integrated campaigns that boost brand awareness and generate quality leads.
- Lead and Optimise Multi-Channel Campaigns: Oversee multi-channel marketing campaigns, including email, webinars, paid media, social media, SEO, Google Ads, ensuring data-driven strategies and continuous performance optimisation.
- Lead and mentor a team of demand generation specialists, promoting innovation and continuous improvement; Provide clear direction, set measurable goals, and ensure alignment with broader marketing and business objectives.
- Monitor and analyse demand generation performance by tracking key metrics such as lead volume, conversion rates, pipeline contribution, and ROI;
- Regularly report performance to senior leadership with actionable insights and recommendations for improvement.
- Drive the selection, implementation, and optimisation of marketing technologies for demand generation; Establish scalable processes and best practices to ensure efficient campaign execution.
- Collaborate within our regional and functional management structure to align outcomes with regional strategies; Partner with Sales including CAT team, Product, and Customer Success teams on messaging, target audiences, and campaign goals; Lead cross-functional initiatives to optimise the customer journey and maximise revenue opportunities.
- Budget Management: Prepare and manage the demand generation budget, ensuring efficient allocation of resources to maximise impact and ROI.
Qualifications
- Proven leader and manager, successfully overseeing a global demand generation team and demonstrating significant success in driving revenue growth through B2B and B2B2B initiatives
- With a global perspective, you adeptly navigate the nuances of marketing across various regions and cultures, effectively operating within a matrix structure
- Technical acumen includes hands-on experience with marketing automation, CRM systems, SEO, and analytics platforms, allowing you to implement multi-channel marketing strategies
- Strong understanding of various digital marketing channels, including email, paid media, SEO, social media, and ABM
- Analytical prowess is one of your strengths, enabling you to leverage data and analytics to measure campaign effectiveness, optimise performance, and inform strategic decisions
- Creative problem solver, you think strategically to overcome challenges and seize new opportunities, while your strong communication skills allow you to present complex ideas and insights to stakeholders at all levels
- Committed to continuous learning, staying updated with the latest trends and best practices in demand generation and digital marketing to enhance your professional development and the effectiveness of your team
- Results-oriented and passionate about delivering tangible outcomes, with a strong focus on driving pipeline and revenue growth
- Strategic leadership to envision and execute a demand generation strategy that produces measurable business results
- Innovative thinking, you embrace creativity and are unafraid to take calculated risks to achieve ambitious growth targets
- Collaborative communication skills which help you foster a cooperative environment, building strong relationships with stakeholders across the organisation
- Strong analytical abilities, leveraging data to inform decisions, optimise campaigns, and guide your team's efforts effectively
Additional Information
Benefits:
• 37 days holidays
• Discretionary Annual Bonus
• Private Medical Insurance/BUPA Menopause Plan
• Income Protection
• Pension Plan
• Health Cash Plan
• Life Assurance
• Electric Car Scheme
• Gym-flex
• Employee Giving
• My Advantage – Employee Discounts
• Critical Illness cover
• Employee Assistance Program
• Holiday purchase option
• Flexible working
Everyone is welcome at Insights. We’re dedicated to creating a space where you belong — that means accepting you for who you are now and supporting you on your journey towards whoever you want to become.
Our colourful solutions help people see themselves and others in a new light and we love encouraging our diverse global community to experience the transformational power of Insights Discovery. Through listening and learning, we will continue to foster the connections that matter to build a more inclusive culture.
It is in our nature to nurture. We have developed an organisation which puts care for our people, inclusion, belonging and wellbeing at the heart of our approach. We’re strengthened by a community where we work together to co-create a culture that celebrates difference and welcomes everybody.
We love learning. We want to be better tomorrow than we are today and we’re up for the journey. Unapologetically human, undoubtedly individual. Colourful to our core.
Read more about inclusivity at Insights via the vacancy page on our website: https://www.insights.com/inclusively-insights/
